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What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
This viral lip filler video caught the internet’s attention—but not for the right reasons. Learn how medspas can use moments like this to improve branding and build trust.
In the Loop: Exploring Aesthetic Loop
Explore how Aesthetic Loop is transforming the medspa industry by providing a secure, anonymous platform for professionals to connect, share insights, and grow together.
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
Academy Award-nominated actress Salma Hayek Pinault has made her first-ever venture into aesthetic partnerships, becoming the global brand ambassador for Ultherapy PRIME® – a strategic move that perfectly aligns with the industry's shift toward treatments that enhance...
Will Trump’s Tariffs Make Botox More Expensive? Here’s What Medspa Owners Need to Know
Trade wars aren’t just for economists and politicians anymore. With proposed import tariffs making headlines again in 2025, medspa owners have a new concern on their radar: Will neuromodulators like Botox, Dysport, and Jeuveau become more expensive? Short answer: Yes,...
Eli Lilly Sues Empower Pharmacy Over Tirzepatide—What Medspas Need to Know ASAP
In a major move that could send shockwaves through the aesthetics and weight loss industry, Eli Lilly has just filed lawsuits against two major compounding pharmacies—Empower Pharmacy and Strive Pharmacy—for selling unapproved versions of tirzepatide, the active...
FDA Cracks Down: Compounding Pharmacies Ordered to Stop Copying Ozempic and Wegovy
In a move that's sending ripples through the healthcare, telehealth, and weight-loss industries, a U.S. judge has rejected an attempt by compounding pharmacies to keep producing copies of Novo Nordisk’s blockbuster drugs, Ozempic and Wegovy. This decision ensures that...
AbbVie Files Fast-Acting/Shorter-Duration Botox Alternative for FDA Approval
In major news for the medspa industry, AbbVie has filed for approval of a fast-acting, short-duration Botox alternative known as TrenibotulinumtoxinE (TrenibotE). This new injectable aims to target moderate to severe frown lines with results that start showing in as...
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online...
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
MedSpas thrive on visuals—from stunning before-and-after photos to eye-catching promotions for specials like Valentine’s Day and monthly offers. While these graphics are the shiny, attractive exterior of your marketing efforts, they need the “engine” of compelling...
New Treatment for Frown Lines Unveiled at IMCAS: RelabotulinumtoxinA by Galderma
In the ever-evolving world of aesthetic medicine, staying ahead on top of new developments and treatments is crucial for medspa owners. The recent International Master Course on Aging Science (IMCAS) conference, which concluded last week, brought together leading...
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
The Problem with AI-Generated Content: A Sea of Sameness Let’s face it—AI has revolutionized content creation. With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns... and just like that everything looks/feels/reads...
Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval
Evolus, the aesthetics company known for Jeuveau®, has announced record-breaking financial results for 2024 and is preparing to disrupt the dermal filler market with the highly anticipated launch of Evolysse™. While the official launch is expected in Q2 2025 now that...
The Best Time to Start Your Medspa Blog? Right Now.
There's an old Chinese proverb that says The best time to plant a tree was 20 years ago. The second best time is today. The same wisdom applies perfectly to blogging for your business. As we dive into 2025, I'm seeing a not-so-great trend among medspa owners. Creating...
Eli Lilly Sues Empower Pharmacy Over Tirzepatide—What Medspas Need to Know ASAP
Eli Lilly is suing Empower Pharmacy over unapproved tirzepatide products. If your medspa offers compounded weight loss medications, here’s what you must do now to stay compliant.
FBI Issues Warning on Fraudulent Semaglutide Compounding
The FBI has issued a major warning (Alert I-022825-PSA, Feb 28, 2025) about fraudulent compounding practices involving semaglutide, the active ingredient in Ozempic and Wegovy. This alert is critical for medspa owners, weight loss clinics, and pharmacies—especially...
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
When Scrolling Takes a Turn What is the saying - "it's all fun and games until someone gets hurt?" Okay, maybe hurt is extreme, but if you are like me and while doom scrolling you come across a post - and no I won't name names - that is so odd, disturbing, crazy,...
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Last December, the FDA announced "shortage" of tirzepatide, last month about Eli Lilly suing Medspa, and just last week, we saw the FDA announce that compounding pharmacies must stop the production and sale of semaglutide. Now, compounding pharmacies are taking legal...
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
In a recent investigative report by KXAN News, significant concerns have been raised about the oversight of Botox and similar injection procedures (e.g. Filler, IV Therapy) in Texas. The findings revealed alarming gaps in regulation that allow almost anyone to become...
Letybo: A New Neuromodulator Enters the U.S. Market
If you’ve been keeping up, you may remember hearing last year about Letybo (LetibotulinumtoxinA), the newest FDA-approved neuromodulator designed to treat glabellar lines. While official release date hasn't been announced, there’s buzz around its arrival in the U.S.,...
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
As someone who has been involved in medspa industry from a unique angle for years now, I was thrilled when I heard that Kyle Scheele was chosed as the Keynote at the 2025 conference in Vegas in April. Alex Thiersch and Cathy Christensen spoke with Kyle on...
Federal Judge Halts Compounded Copies of Eli Lilly’s Weight Loss Drugs
Date: March 6, 2025Source: The Hill In a game-changing ruling, a federal judge in Texas has stopped compounding pharmacies from making affordable versions of Eli Lilly’s blockbuster weight loss drugs, Zepbound and Mounjaro. On March 5, 2025, Judge Mark Pittman upheld...
Is Allergan Scaring MedSpa Owners into Loyalty? Dr. Subbio Calls Out Pushy Tactics
Dr. Christian Subbio’s viral Instagram post with 603 shares, 293 comments, 2,871 likes (at the time of this posting) has medspa owners buzzing. The Philly plastic surgeon blasted Allergan, claiming their Botox ad (patients leave at “twice the rate” when switched off...
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Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry
In a no-holds-barred interview on Culture Apothecary, Whitney Ray Di Bona didn’t pull any punches when it came to the medspa industry. Toxic product injury lawyer turned advocate for safer beauty, Di Bona went straight for the jugular, calling CoolSculpting “the...
ASDSA Study Sparks Calls for Medical Spa Safety Reform: Urges Stronger Oversight
The American Society for Dermatologic Surgery Association (ASDSA) has issued a stark warning about the potential risks posed by the rapidly expanding medical spa industry. In a recent study titled Supervision Unveiled: Navigating the Supervision Landscape in Medical...
The Partnership Boom Continues: Empower Aesthetics Joins Forces with Leading Medspas
2025 is shaping up to be the year of partnerships in the medspa world. Hot on the heels of Alpha Aesthetics’ latest partnership and Nordstrom’s collaboration with SkinSpirit, Empower Aesthetics has announced strategic partnerships with Georgous Aesthetic Bar and Livio...
Nordstrom Teams Up with SkinSpirit: Big Retail Moves Beyond Beauty Counters—What This Means for the Medspa Industry
Nordstrom’s latest partnership with SkinSpirit at its New York flagship store is more than a typical luxury beauty play—it’s a bold step into the world of advanced medical aesthetics. Offering services like Botox, dermal fillers, microneedling, and clinical-grade...
Alpha Aesthetics Partners with Another Medspa: How Do These Deals Actually Work?
The aesthetics industry continues to evolve as Alpha Aesthetics Partners announces its latest partnership with Inbloom Health + Medispa of New Hampshire, marking another strategic move in the rapidly consolidating medspa sector. This partnership highlights a growing...
Nikki Glaser and Ariana Grande on Botox and Fillers: Golden Globes 2025 Host Gets Real About Celebrity Beauty Treatments
Celebrities and Injectables: Nikki Glaser's Golden Globes Jokes About Hollywood Beauty Standards Go Viral The 2025 Golden Globes became more than just another awards show when host Nikki Glaser brought down the house with her hilarious takes on Hollywood's open secret...
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
As someone who has been involved in medspa industry from a unique angle for years now, I was thrilled when I heard that Kyle Scheele was chosed as the Keynote at the 2025 conference in Vegas in April. Alex Thiersch and Cathy Christensen spoke with Kyle on...
Empower Aesthetics Partners with Sea Mist MedSpa: A New Chapter in the Evolving MedSpa Industry
The medical aesthetics industry continues to evolve, and strategic partnerships are emerging as a key driver of growth and innovation. In its latest move, Empower Aesthetics, a leader in empowering aesthetic practices through cutting-edge technology and business...
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Walk-In Botox Services: Before You Hate the Idea, Hear Us Out
If you’re an injector, practice manager, or receptionist reading this, I get it. The idea of walk-in Botox probably sounds like chaos. No appointments? No structure? A steady stream of unpredictable clients disrupting your day? It feels like a logistical nightmare...
Why Checking Product Expiration Dates is Essential for Your Medspa (Plus a Free Product Inventory Spreadsheet!)
In the hustle of running a medspa, keeping track of every detail can be overwhelming—but ensuring that your products are not expired is a must do. Expired products, whether for client treatments or your backbar inventory, can lead to significant problems, ranging from...
Spotlight on Ana Delgado: Founder & CEO at DentaSpa Seminars; International Academy of Facial Aesthetics and CosMedic Solutions
Ana Delgado, a seasoned professional in the medical spa industry, has been instrumental in elevating client experiences through her innovative approaches and dedication to excellence. Her journey is a testament to the impact of passion and expertise in the field.
How to Say “No” to a Medspa Client—With Compassion and Care
In the medspa world, it’s common for clients to request treatments they may not need, whether it’s the latest trend or just a bit more of what they’ve already received. As medspa professionals, your role is twofold: enhancing appearances and protecting your clients’...
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently learned the hard way about the risks of non-compliant SMS marketing. Don’t let it happen to you! This guide covers TCPA and CAN-SPAM rules, what you should (and shouldn’t) do, and actionable tips for creating effective, compliant text campaigns.
How to Address Problem Employees in Your Medspa: A Science-Backed Approach
Problem employees can disrupt team dynamics and impact client satisfaction, but addressing the issue can feel daunting for medspa owners. Discover a simple, science-backed approach to managing employee issues with empathy and professionalism.
What Wellness and Longevity Treatments Should Your Medspa Add? A Guide for Every Level
Wellness and longevity are shaping the future of medspas. From easy-to-add LED therapy to advanced NAD+ infusions, find out which treatments make sense for your practice based on cost, effort, and client demand.
The Future of Beauty and Longevity is Coming to the U.S.
The future of medspas is here. Symmetria, the renowned Athens-based brand, is bringing its innovative approach to beauty, wellness, and longevity to the U.S. Discover how their integration of aesthetics and wellness is reshaping the industry and why planning for the future of your medspa has never been more important.
Top MedSpa Trends to Watch for in 2025
Explore the medspa trends shaping 2025, from virtual consultations and sustainable practices to advanced body sculpting and AI-powered skincare. Learn how to implement these innovations to grow your practice and meet evolving client demands.
Open Source vs. Closed Source Website Platforms: Which is Best for Your Medspa?
When it comes to choosing a website platform for your medspa, it is easy to get overwhelmed with all the of choices and if you aren't the techy type you may just lean towards the easiest option. But, as we know if life and business, easy is not always best. There are...
Allergan Listened: A Positive Step Forward with Allē Loyalty Program
After widespread backlash to its Allē Enhancements program, Allergan announced a return to the original Allē loyalty program starting January 2025. Here’s what you need to know about this major shift and their plans to rebuild trust.
FDA Announces End of Tirzepatide Shortage: What This Means for Medspas and Compounders
The FDA has announced the resolution of the tirzepatide shortage, signaling new restrictions for compounding pharmacies. Medspas relying on compounded weight loss treatments like tirzepatide must now prepare for a shift to FDA-approved options such as Mounjaro or Zepbound.
Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?
As economic uncertainty looms in 2025, the beauty industry leans on the enduring ‘lipstick effect’—the tendency for consumers to indulge in small luxuries during tough times. Explore its history, current trends, and strategies for medspas to thrive in challenging conditions.
I Tried Sora’s AI Video Generation—And I Am Officially Freaked Out
I experimented with Sora, an AI video creation tool that taps into cutting-edge tech from OpenAI. The results—hyper-realistic scenes and seamless storytelling—left me impressed, inspired, and a little freaked out.
Inversion Therapy: How One Doctor’s Upside-Down Botox is Changing the Face Game
Think your idea of Botox is set in stone? Dr. Barry Weintraub’s head-spinning approach—literally tilting patients upside down—reshapes expectations. Fewer bruises, more natural-looking results, and a whole new way to say “bottoms up” to beauty.
This Version of “Creep” Shows What Your MedSpa Can Learn About Standing Out
This remarkable version of “Creep” isn’t just another cover; it’s a masterclass in reinventing the familiar. Learn how drawing on your personal style, creative collaborations, and genuine authenticity can help your medspa stand out in a crowded marketplace.
3 Things to Focus On to Make Your Aesthetics Business Successful in 2025
As an aesthetician, you’re not just in the business of providing effective treatments - you’re also running a business that needs strategy and structure in order to thrive. The aesthetics industry is evolving rapidly, with new trends, technologies, and client...
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
10 Questions to Ask The Vendor Before You Buy Your Next (or first) Treatment Machine
Here we go, here we go, here we go again... The end of the year approaches, and this means medspa owners find themselves on the receiving end of the laser rep who has a "demo machine" that just happens to be available — but only if you act fast. The urgency, the...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The post-holiday period presents unique challenges and opportunities for medspas. As consumer priorities shift from gifting to self-improvement, it’s crucial to adapt your strategies to capitalize on the “New Year, New Me” mindset. From fitness and body contouring to wellness and recovery services, discover how to align your offerings with the latest consumer behavior trends and embrace the digital landscape to drive growth and success in the traditionally slower months of January and February.
The Rise of Robots in the Medspa Industry: Innovations That Are Changing the Game
Isn't it amazing that we get to live in a time when AI and Robots are realistic parts of our discussions in business. I love it! And, while the medspa industry is no stranger to innovation, the integration of AI and robotics is taking beauty and wellness treatments to...
Why Your MedSpa Receptionist is Key to Success: Free Downloadable Phone Script Included!
As a medspa owner, one of the hardest parts of growing your business is learning to delegate—especially when it comes to answering the phone. When you're just starting out, the phone is your lifeline. Every call feels like a personal connection with a potential...
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
Learn the top social media strategies for medspas in 2025, including platform selection, content planning, and audience engagement to grow your practice.
CareCredit vs. Cherry Financing: Which Is Right for Your MedSpa?
The Growing Need for Financing Options In today’s competitive aesthetic market, offering financing options is essential for medspas to cater to a broader range of clients. Two popular - and most common in medspas - financing solutions are CareCredit and Cherry...
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
As the air turns crisp and the leaves begin to change... (and it's football season, go Ducks!) ...there's an undeniable shift in our surroundings that signals the arrival of fall. For me, fall feels comforting is synonymous —think cozy sweaters, warm drinks, and the...
Beyond Social Media: Understanding the Full MedSpa Customer Journey
In the competitive world of medical spas, many owners fall into a common trap: over-relying on social media as their primary marketing strategy. While platforms like Instagram and Facebook are great tools for showcasing before-and-after photos and engaging with...
Who Can Inject in Your State? Simplified Rules for Medspa Owners
If you’ve ever Googled “Can an RN do Botox in [my state]?” you’ve probably walked away more confused than when you started. Rules around injectables vary wildly, and most sources sound like they were written by a lawyer for other lawyers. Medspa owners don’t need more...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...
Top 5 Lessons from Coach Taylor on Success, Leadership, and Planning (And How They Apply to Medspa Owners)
Growing up, I had a front-row seat to the intensity, dedication, and relentless pursuit of excellence that comes with being a successful coach. My father coached college men's lacrosse at Rutgers University, and his team’s success was a direct reflection of his...
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped Allē Best Friends Club from Allergan Aesthetics...
How Much Can an Aesthetic Nurse Earn? Exploring Salary Trends and Factors
It is a common question - for nurses looking to break into the aesthetic industry and leave the hospital grind behind AND for growing medspas - How much do Aesthetic nurses make? Aesthetic nurses, also known as cosmetic nurses, continue to experience strong demand...
