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AmSpa Names 25 Distinguished Women in Medical Aesthetics 2025: Industry Leaders Recognized at WALC Conference
News provided by American Med Spa Association, LLC Aug 06, 2025, 09:00 ETThe American Med Spa Association (AmSpa) has unveiled its prestigious list of Distinguished Women in Medical Aesthetics 2025, honoring 25 exceptional leaders who exemplify excellence,...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part I
Thinking of opening a med spa? This post explains legal requirements, ownership models and entity types to keep your practice compliant. Read Part I now.
In the Loop: Exploring Aesthetic Loop
As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...
MY SALON Suite’s Growth in Minnesota Reveals a Shift in Medspa Business Models
As the aesthetics industry evolves, a new wave of medspa business models is emerging—and one name at the center of it is MY SALON Suite®. With franchise owner Brian Farrell opening his sixth Minnesota location, including the newest in Blaine, it’s clear the salon...
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...
Suburban Boston in the Hot Seat: Milton Medspa Botulism Case Raises Serious Questions
There’s a lot happening in suburban Boston right now—and not just on the True Crime TikTok front. As the Karen Read trial unfolds in real-time from a courthouse in Canton, MA... - yes, that Canton and yes I have watched this trial EVER.SINGLE.DAY #FKR IYKYK ... there...
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
How Much Should Your MedSpa Spend on Marketing? The Data-Driven Answer
As a medical spa professional, you've probably asked yourself: "What percentage of my revenue should I invest in marketing?" It's a critical question that can make or break your practice's growth and visibility in an increasingly competitive landscape.You'll want to...
FBI Issues Warning on Fraudulent Semaglutide Compounding
The FBI has issued a major warning (Alert I-022825-PSA, Feb 28, 2025) about fraudulent compounding practices involving semaglutide, the active ingredient in Ozempic and Wegovy. This alert is critical for medspa owners, weight loss clinics, and pharmacies—especially...
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
When Scrolling Takes a Turn What is the saying - "it's all fun and games until someone gets hurt?" Okay, maybe hurt is extreme, but if you are like me and while doom scrolling you come across a post - and no I won't name names - that is so odd, disturbing, crazy,...
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Last December, the FDA announced "shortage" of tirzepatide, last month about Eli Lilly suing Medspa, and just last week, we saw the FDA announce that compounding pharmacies must stop the production and sale of semaglutide. Now, compounding pharmacies are taking legal...
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
In a recent investigative report by KXAN News, significant concerns have been raised about the oversight of Botox and similar injection procedures (e.g. Filler, IV Therapy) in Texas. The findings revealed alarming gaps in regulation that allow almost anyone to become...
Letybo: A New Neuromodulator Enters the U.S. Market
If you’ve been keeping up, you may remember hearing last year about Letybo (LetibotulinumtoxinA), the newest FDA-approved neuromodulator designed to treat glabellar lines. While official release date hasn't been announced, there’s buzz around its arrival in the U.S.,...
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Learn how to create data-driven, AI-enhanced marketing campaigns for your medspa’s Easter, Mother’s Day, and Father’s Day promotions that maximize visibility and conversions in 2025.
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
The Best Times to Post on Social Media in 2025 (Backed by Data)
We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement. In this post, we’ll dive into the latest...
“How Do I Keep Clients From Leaving After the Peptide Ban?” – Your Top Questions Answered
You Are Not Alone Over the past month, MedSpa Mastery readers have flooded not just our emails, but social sites, quora, forums, reddit with the hundreds of questions about the compounded semaglutide/tirzepatide ban. Here are the top questions we’re hearing regarding...
Best Neuromodulator ROI 2025: Cost Comparison Botox, Daxxify, Juveau, Dysport, Xeomin & Letybo
Best Neuromodulator 2025: Compare Botox, Daxxify, Juveau, Xeomin & Letybo Medical Spa injectors all have their favorites, but if you are new to the industry or are considering adding Letybo to your neuromodulator offerings, then understanding the ROI associated...
Industry Update: Alpha Aesthetics Partners Expands Network with Mint & Needle Acquisition
Alpha Aesthetics Partners has announced its newest partnership with Mint & Needle, a Delaware-based aesthetics practice that has been making waves since its founding in 2019. This acquisition marks another strategic expansion for Alpha Aesthetics Partners, which...
Eli Lilly Sues Empower Pharmacy Over Tirzepatide—What Medspas Need to Know ASAP
In a major move that could send shockwaves through the aesthetics and weight loss industry, Eli Lilly has just filed lawsuits against two major compounding pharmacies—Empower Pharmacy and Strive Pharmacy—for selling unapproved versions of tirzepatide, the active...
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
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New Rules Crack Down on Bad Behavior at Medical Conferences
No, it isn't what you think - this is more of a don't be a jerk kind of initiative. So, in a bold move to address unprofessional conduct —the Society of Thoracic Surgeons (STS) and the European Association for Cardio-Thoracic Surgery (EACTS) —have introduced...
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
Move over, sports drinks and snack sponsors - there's a new player in the Super Bowl lineup, and they're proving that local boundaries don't limit success! While the Kansas City Chiefs and Philadelphia Eagles prepare to battle it out in New Orleans in Super Bowl LIX,...
The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
The party’s over. For years, the aesthetic industry felt like an unstoppable gold rush. Hang a shingle, buy some devices, hire injectors, and watch the money roll in. That era is over. The numbers prove it. The Medspa Boom and Bust graphic paints a clear picture:...
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Choosing the right Electronic Medical Records (EMR) system for your medspa can feel overwhelming—especially when there are so many options available. From AI-powered insights to telehealth capabilities, inventory management, and CRM tools, each system caters to...
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online...
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
MedSpas thrive on visuals—from stunning before-and-after photos to eye-catching promotions for specials like Valentine’s Day and monthly offers. While these graphics are the shiny, attractive exterior of your marketing efforts, they need the “engine” of compelling...
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
The End of an Era: How FDA's Shortage Declaration and Novo's DTC Move Are Crushing MedSpa Revenue Streams The weight loss industry is undergoing a seismic shift as pharmaceutical giant Novo Nordisk launches its direct-to-consumer (DTC) NovoCare® Pharmacy program,...
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
As Medspa owners and practitioners, it it s a never ending job keeping up with the latest skin care products solutions to help your clients... and stay stay innovative, progressive and ahead of the competition. Skinbetter Science launched their new skin supplement on...
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Pop-Up vs Embedded Subscribe Forms: What Works Best?
Learn whether pop-up or embedded subscribe forms are more effective for medical spas, backed by data, plus tips on offers, email strategies, and trust-building.
Canadian Aesthetics Congress 2025 Offers Free Tickets for Select U.S. Clinics
The Canadian Aesthetics Congress 2025 is offering free tickets to select U.S.-based aesthetic professionals as part of a BC tourism development initiative, including workshops, live demos, and a Whistler tour
The Rising Costs of Cosmetic Surgery: What Medspa Owners Need to Know for 2025
With the rising costs of cosmetic surgery, medspa owners have a unique opportunity to position their businesses as affordable, effective alternatives. Explore key strategies for growth in 2025.
Generation Beta: Because “404: Generation Name Not Found” Was Too Long
2025 is here and let's give a big welcome to all the little adorable babies that have been born in the last couple of days, as we annoint you... Generation Beta. So we're really naming a generation after what tech companies call their buggy,...
Google Ads vs. Instagram Ads: Which is Better for Your Medspa?
Should your medical spa focus on Google Ads or Instagram Ads? Compare costs, ROI, and strategies to decide which platform will grow your business.
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Setting SMART goals is a game-changer for medspa growth. Learn how to define Specific, Measurable, Achievable, Relevant, and Time-Bound objectives, backed by neuroscience, and download our free tools to start your 2025 right.
Good Faith Exam vs. Consultation: What’s the Difference?
If you've ever wondered about the difference between consultations and Good Faith Exams in your medspa, you're not alone! Let's dive into why these get mixed up and what you really need to know to keep your practice both client-friendly and legally compliant.What's...
Dry January and Beyond: How Cutting Alcohol Could Transform Your Business and Life
Dry January isn’t just a trendy challenge—it’s an opportunity to reevaluate habits and unlock new potential. Beyond the well-known health perks, reducing alcohol consumption can boost focus, creativity, and overall success. For medical spa professionals, where energy...
Does Adding Vitamin B to Tirzepatide Formulations Make Them FDA-Compliant?
With the FDA’s tirzepatide shortage resolved, compounding pharmacies are introducing formulations with Vitamin B. Here’s what medspa owners and providers must know about compliance and patient care.
2025 Aesthetic Everything® Awards: And The Winners Are…
From injectables to medspa services, the 2025 Aesthetic Everything® Awards honor excellence in the aesthetics industry. Meet this year’s top professionals.
Eli Lilly Sues 2 More Medspas Over Compounded Tirzepatide
Eli Lilly’s lawsuits against medspas selling compounded tirzepatide highlight the risks of offering unapproved weight-loss treatments. Learn why compliance is crucial for protecting your business.
What Are Aesthetician Bridge Practices?
Learn how aesthetician bridge practices enhance patient outcomes, improve safety, and increase satisfaction in medspas. Discover actionable insights and examples.
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Find out your networking style with our quiz and guides for introverts, connectors, and curious learners to master networking at conferences.
How To Track Medical Spa Employee Performance: Importance and Free Template
Discover how leading medical spas use smart performance tracking to drive growth, motivate staff, and maximize revenue. Download our proven tracking template and implementation guide.
Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry
Whitney Ray Di Bona, a renowned beauty lawyer, called out CoolSculpting as the biggest sham in the medspa industry during her recent interview on Culture Apothecary. From hidden risks like paradoxical adipose hyperplasia (PAH) to concerns about RF microneedling causing facial fat loss, her revelations offer medspa owners serious food for thought. This isn’t just gossip
ASDSA Study Sparks Calls for Medical Spa Safety Reform: Urges Stronger Oversight
A recent study by the American Society for Dermatologic Surgery Association (ASDSA) highlights significant gaps in medical supervision at medspas, urging stricter regulations to protect patient safety.
The Partnership Boom Continues: Empower Aesthetics Joins Forces with Leading Medspas
Empower Aesthetics partners with Georgous Aesthetic Bar & Livio Med Spa, kicking off 2025 with strategic deals. Explore why medspa partnerships are booming and what this means for the industry.
Nordstrom Teams Up with SkinSpirit: Big Retail Moves Beyond Beauty Counters—What This Means for the Medspa Industry
Nordstrom’s partnership with SkinSpirit marks a new era in retail-medspa integration. With Botox, fillers, and microneedling now available in department stores, what does this mean for small medspa owners? Discover how to stay competitive in a shifting industry.
Alpha Aesthetics Partners with Another Medspa: How Do These Deals Actually Work?
Alpha Aesthetics Partners continues to grow by partnering with top-tier medspas. Here’s how these partnerships work, the pros and cons for owners, and how independent medspas can adapt to compete.
Nikki Glaser and Ariana Grande on Botox and Fillers: Golden Globes 2025 Host Gets Real About Celebrity Beauty Treatments
Golden Globes host Nikki Glaser had Hollywood laughing about their “meditation-removed eyelids,” while Ariana Grande’s Botox confession and backtrack sparked debate. Discover which celebrities are opening up about injectables and why some stay silent in 2025’s era of undetectable treatments.
Pop-Up vs Embedded Subscribe Forms: What Works Best?
Learn whether pop-up or embedded subscribe forms are more effective for medical spas, backed by data, plus tips on offers, email strategies, and trust-building.
The Future of Beauty and Longevity is Coming to the U.S.
The future of medspas is here. Symmetria, the renowned Athens-based brand, is bringing its innovative approach to beauty, wellness, and longevity to the U.S. Discover how their integration of aesthetics and wellness is reshaping the industry and why planning for the future of your medspa has never been more important.
Top MedSpa Trends to Watch for in 2025
Explore the medspa trends shaping 2025, from virtual consultations and sustainable practices to advanced body sculpting and AI-powered skincare. Learn how to implement these innovations to grow your practice and meet evolving client demands.
Allergan Aesthetics Announces Free Online Business Education Program for Aesthetic Practices
Allergan Aesthetics announces the launch of its AMI Business Education program, providing free online courses to support the growth of aesthetic practices. Available 24/7 through the AMI Online platform, these concise modules focus on key areas like goal setting, patient retention, and lead conversion.
Breaking Free from Key Person Dependency in Your Medspa
Is your medspa’s success heavily reliant on a single individual? Learn how to diversify responsibilities and implement robust processes to build a more resilient and scalable business.
How To Survive the Holidays: 7 Science-Backed Ways to Destress
The holidays can be wonderful and a little bit horrible too, especially for aestheticians and medspa owners who juggle client demands, business responsibilities, and family commitments. If you’re feeling overwhelmed, you’re not alone. Research by experts like Dr....
7 Best Gift Ideas for Aestheticians in 2024
The holidays are just around the corner, and it’s time to find the perfect gift for the aesthetician in your life. Whether you’re shopping for skincare products, beauty tools, or luxury relaxation gifts, these top 7 picks for 2024 are sure to delight. Check out our curated list with direct links to buy!
Why Medspas Should Embrace Wellness Services for Pre- and Post-Menopausal Women
Menopause is a movement, and medspas are perfectly positioned to lead the charge. Learn how offering wellness services for pre- and post-menopausal women can empower clients while boosting your business. Explore key stats, practical tips, and growth opportunities in this must-read post.
Navigating Advertising Compliance in the Medspa Industry: What You Need to Know
In light of recent FDA actions, including their warning to Merz Pharmaceuticals for a misleading Instagram ad, it’s essential for medspa owners to understand the basics of advertising compliance. As medspa services increasingly gain popularity, so does scrutiny from...
FDA Cautions Merz for Misleading Instagram Ad on Botox Competitor
The FDA recently issued a warning to Merz Pharmaceuticals over an Instagram advertisement promoting their Botox competitor, Xeomin. The ad drew attention for suggesting that Xeomin is free from additives and more "natural," implying a potential advantage over Botox....
How to Do Black Friday Right for Your Medspa: A Guide to Making the Most of the Season
With Black Friday coming up fast, medspas have a unique opportunity to attract both loyal clients and new faces looking for holiday self-care. And yes, as a medspa or aesthetic business you should have Black Friday sales! But it’s not just about filling the schedule;...
How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
Google’s latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Mastery’s expert tips and resources.
Spotlight on Brandon Mullen: Founder of Aesthetic Practice Managers Group (APMG)
Brandon Mullen, founder of the Aesthetic Practice Managers Group (APMG), is transforming support for practice managers in the medspa industry. Through APMG, Brandon provides an accessible platform for practice managers to connect, share insights, and gain practical tools for success. Hosting the first-ever virtual summit, he brought together industry experts to address unique challenges and offer actionable strategies. With a commitment to community and knowledge-sharing, Brandon’s vision for APMG is helping practice managers nationwide feel empowered and equipped to lead in their practices.
