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GBP & AI Search: New Rules for Local Search – Part 2

GBP & AI Search: New Rules for Local Search – Part 2

In our last post, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: a perfect Google Business Profile (GBP) and a focus on E-E-A-T (Expertise, Experience, Authority, and Trust). In this post, we’re going to dive deep into the first rule. For a local service business, your Google Business Profile is no longer just an online listing—it is your new digital storefront, and it’s the single most important asset you have in the AI-first world.

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...

What Happens to Botox and Fillers in Space?

What Happens to Botox and Fillers in Space?

Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...

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FBI Issues Warning on Fraudulent Semaglutide Compounding

FBI Issues Warning on Fraudulent Semaglutide Compounding

The FBI has issued a major warning (Alert I-022825-PSA, Feb 28, 2025) about fraudulent compounding practices involving semaglutide, the active ingredient in Ozempic and Wegovy. This alert is critical for medspa owners, weight loss clinics, and pharmacies—especially...

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The Best Times to Post on Social Media in 2025 (Backed by Data)

The Best Times to Post on Social Media in 2025 (Backed by Data)

We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...

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From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

Step-by-Step Guide to S.M.A.R.T. Goals For Your Business

Step-by-Step Guide to S.M.A.R.T. Goals For Your Business

Setting SMART goals is a game-changer for medspa growth. Learn how to define Specific, Measurable, Achievable, Relevant, and Time-Bound objectives, backed by neuroscience, and download our free tools to start your 2025 right.

Good Faith Exam vs. Consultation: What’s the Difference?

Good Faith Exam vs. Consultation: What’s the Difference?

If you've ever wondered about the difference between consultations and Good Faith Exams in your medspa, you're not alone! Let's dive into why these get mixed up and what you really need to know to keep your practice both client-friendly and legally compliant.What's...