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White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé

White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé

TL;DR: ELLE just ran a big investigation about counterfeit injectables, shady credentials, and limp oversight in med spas (published Aug 21, 2025). A lot of it is true (you know it, I know it)—and it’s exactly why ethical operators need to get loud, get transparent,...

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White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé

White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé

TL;DR: ELLE just ran a big investigation about counterfeit injectables, shady credentials, and limp oversight in med spas (published Aug 21, 2025). A lot of it is true (you know it, I know it)—and it’s exactly why ethical operators need to get loud, get transparent,...

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....

What’s Going On in Texas? The Medspa Wild West

What’s Going On in Texas? The Medspa Wild West

If it feels like every other medspa headline is coming out of Texas lately, you're not wrong—and it's not just your algorithm acting up. From counterfeit Botox to legislative crackdowns, the Lone Star State is at the center of a medspa maelstrom. Let’s unpack what’s...

In the Loop: Exploring Aesthetic Loop

In the Loop: Exploring Aesthetic Loop

As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...

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The Best Times to Post on Social Media in 2025 (Backed by Data)

The Best Times to Post on Social Media in 2025 (Backed by Data)

We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...

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From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

How To Barter Services Correctly: With Service Template

How To Barter Services Correctly: With Service Template

Starting a medical spa—or any business, really—often feels like a crash course in resourcefulness. When funds are tight, you might find yourself exploring creative options, including bartering services. Sure, in a perfect world with unlimited budgets, bartering...

What Are Aesthetician Bridge Practices?

What Are Aesthetician Bridge Practices?

Learn how aesthetician bridge practices enhance patient outcomes, improve safety, and increase satisfaction in medspas. Discover actionable insights and examples.

Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry

Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry

Whitney Ray Di Bona, a renowned beauty lawyer, called out CoolSculpting as the biggest sham in the medspa industry during her recent interview on Culture Apothecary. From hidden risks like paradoxical adipose hyperplasia (PAH) to concerns about RF microneedling causing facial fat loss, her revelations offer medspa owners serious food for thought. This isn’t just gossip