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JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
JEM MedSpa in Illinois is leading a new medspa movement by offering EXOMIND, a non-invasive brain stimulation treatment for depression and anxiety. As more medspas embrace mental wellness services alongside aesthetics, a new standard of holistic self-care is emerging.
Medspa Branding Warning: What the Renu vs. Renew Domain Case Teaches About Domain Name Disputes
When Renu Medispa tried to seize another spa’s domain, it backfired with a reverse domain hijacking ruling. Learn what this case means for medspa owners and how to legally protect your brand online.
Eli Lilly Sues Empower Pharmacy Over Tirzepatide—What Medspas Need to Know ASAP
In a major move that could send shockwaves through the aesthetics and weight loss industry, Eli Lilly has just filed lawsuits against two major compounding pharmacies—Empower Pharmacy and Strive Pharmacy—for selling unapproved versions of tirzepatide, the active...
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
The Best Times to Post on Social Media in 2025 (Backed by Data)
We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...
Beyond the Feds: Ohio Cracks Down on 14 Med Spas for Misleading Semaglutide Claims
What’s happening in Ohio? Ohio Attorney General Dave Yost sent stern letters on April 16, 2025 to 14 med spas across the state, ordering them to stop implying their compounded versions of semaglutide and tirzepatide are FDA‑approved or just as safe and effective as...
What Happens to Botox and Fillers in Space?
Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Choosing the right Electronic Medical Records (EMR) system for your medspa can feel overwhelming—especially when there are so many options available. From AI-powered insights to telehealth capabilities, inventory management, and CRM tools, each system caters to...
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online...
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
MedSpas thrive on visuals—from stunning before-and-after photos to eye-catching promotions for specials like Valentine’s Day and monthly offers. While these graphics are the shiny, attractive exterior of your marketing efforts, they need the “engine” of compelling...
New Treatment for Frown Lines Unveiled at IMCAS: RelabotulinumtoxinA by Galderma
In the ever-evolving world of aesthetic medicine, staying ahead on top of new developments and treatments is crucial for medspa owners. The recent International Master Course on Aging Science (IMCAS) conference, which concluded last week, brought together leading...
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
The Problem with AI-Generated Content: A Sea of Sameness Let’s face it—AI has revolutionized content creation. With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns... and just like that everything looks/feels/reads...
Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval
Evolus, the aesthetics company known for Jeuveau®, has announced record-breaking financial results for 2024 and is preparing to disrupt the dermal filler market with the highly anticipated launch of Evolysse™. While the official launch is expected in Q2 2025 now that...
“How Do I Keep Clients From Leaving After the Peptide Ban?” – Your Top Questions Answered
Facing client backlash due to the compounded semaglutide/tirzepatide ban? Discover scripts, tools, and strategies to retain trust, communicate effectively, and pivot your medspa’s weight loss programs without losing revenue.
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Last December, the FDA announced "shortage" of tirzepatide, last month about Eli Lilly suing Medspa, and just last week, we saw the FDA announce that compounding pharmacies must stop the production and sale of semaglutide. Now, compounding pharmacies are taking legal...
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
In a recent investigative report by KXAN News, significant concerns have been raised about the oversight of Botox and similar injection procedures (e.g. Filler, IV Therapy) in Texas. The findings revealed alarming gaps in regulation that allow almost anyone to become...
Letybo: A New Neuromodulator Enters the U.S. Market
If you’ve been keeping up, you may remember hearing last year about Letybo (LetibotulinumtoxinA), the newest FDA-approved neuromodulator designed to treat glabellar lines. While official release date hasn't been announced, there’s buzz around its arrival in the U.S.,...
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
As someone who has been involved in medspa industry from a unique angle for years now, I was thrilled when I heard that Kyle Scheele was chosed as the Keynote at the 2025 conference in Vegas in April. Alex Thiersch and Cathy Christensen spoke with Kyle on...
Empower Aesthetics Partners with Sea Mist MedSpa: A New Chapter in the Evolving MedSpa Industry
The medical aesthetics industry continues to evolve, and strategic partnerships are emerging as a key driver of growth and innovation. In its latest move, Empower Aesthetics, a leader in empowering aesthetic practices through cutting-edge technology and business...
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
AYA Medical Spa Acquires Tribeca MedSpa In a move that signals its ambition to become a dominant player in the medspa industry, AYA Medical Spa —backed by private equity firm Eagle Merchant Partners —has acquired Tribeca MedSpa, a well-known name in New York’s...
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
As Medspa owners and practitioners, it it s a never ending job keeping up with the latest skin care products solutions to help your clients... and stay stay innovative, progressive and ahead of the competition. Skinbetter Science launched their new skin supplement on...
How Much Should Your MedSpa Spend on Marketing? The Data-Driven Answer
As a medical spa professional, you've probably asked yourself: "What percentage of my revenue should I invest in marketing?" It's a critical question that can make or break your practice's growth and visibility in an increasingly competitive landscape.You'll want to...
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How To Track Medical Spa Employee Performance: Importance and Free Template
Picture this: Your med spa is thriving, your team is motivated, and your revenue is soaring. Not just a dream—this is the reality for med spas that master the art of performance tracking. Let's dive into how you can make this your success story. Why Most Med Spas Get...
Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry
In a no-holds-barred interview on Culture Apothecary, Whitney Ray Di Bona didn’t pull any punches when it came to the medspa industry. Toxic product injury lawyer turned advocate for safer beauty, Di Bona went straight for the jugular, calling CoolSculpting “the...
ASDSA Study Sparks Calls for Medical Spa Safety Reform: Urges Stronger Oversight
The American Society for Dermatologic Surgery Association (ASDSA) has issued a stark warning about the potential risks posed by the rapidly expanding medical spa industry. In a recent study titled Supervision Unveiled: Navigating the Supervision Landscape in Medical...
The Partnership Boom Continues: Empower Aesthetics Joins Forces with Leading Medspas
2025 is shaping up to be the year of partnerships in the medspa world. Hot on the heels of Alpha Aesthetics’ latest partnership and Nordstrom’s collaboration with SkinSpirit, Empower Aesthetics has announced strategic partnerships with Georgous Aesthetic Bar and Livio...
Nordstrom Teams Up with SkinSpirit: Big Retail Moves Beyond Beauty Counters—What This Means for the Medspa Industry
Nordstrom’s latest partnership with SkinSpirit at its New York flagship store is more than a typical luxury beauty play—it’s a bold step into the world of advanced medical aesthetics. Offering services like Botox, dermal fillers, microneedling, and clinical-grade...
Alpha Aesthetics Partners with Another Medspa: How Do These Deals Actually Work?
The aesthetics industry continues to evolve as Alpha Aesthetics Partners announces its latest partnership with Inbloom Health + Medispa of New Hampshire, marking another strategic move in the rapidly consolidating medspa sector. This partnership highlights a growing...
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, from content creation to automation. Based on the latest TechRadar survey, these are the top 10 AI tools that people are using the most in 2025. If you're wondering which AI tool is right for you, this guide will help you make an...
FDA Announces Resolved Shortage on Wegovy and Ozempic: What This Means For Semaglutide and Medspas
In a move that could shake up the medical spa industry, the FDA has officially resolved the shortages of Ozempic and Wegovy, signaling a potential crackdown on compounded semaglutide. This decision directly impacts medspas offering weight loss services, as many have...
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How to Quickly Check if a Product is FDA Approved for Your Medspa
As the Aesthetics Industry continues to grow at a staggering rate, oversight will be stricter - and players flashing shiny things to captilize on this growth will continue to emerge. Ensuring that the products you use in your medspa or aesthetic practice are...
FDA Issues Warning Letter About “BLT 1-2-3 Cream”: What Medspa Owners Need to Know
The FDA has issued a warning about Centura Pharmaceuticals’ “BLT 1-2-3 Cream,” citing compliance and safety concerns. Medspa owners should review their inventory, halt use of the product, and prioritize client safety while staying updated on regulatory actions.
Do You Need to Get Your Boss a Christmas or Holiday Present?
Holiday gift-giving can be tricky, especially when it comes to your boss. Should you get them a gift? Will it come off as thoughtful or too much? Let’s navigate the nuances of workplace holiday etiquette and explore whether you should put your boss on your holiday list this year.
The #1 Gift You Should Give Your Employees in 2024
Wondering what the best Christmas bonus is for your medspa employees? Let’s cut to the chase—it’s cash. While gift cards and creative perks can be fun, there’s nothing quite like the versatility and satisfaction that a cash bonus brings during the holiday season.
Walk-In Botox Services: Before You Hate the Idea, Hear Us Out
If you’re an injector, practice manager, or receptionist reading this, I get it. The idea of walk-in Botox probably sounds like chaos. No appointments? No structure? A steady stream of unpredictable clients disrupting your day? It feels like a logistical nightmare...
Why Checking Product Expiration Dates is Essential for Your Medspa (Plus a Free Product Inventory Spreadsheet!)
In the hustle of running a medspa, keeping track of every detail can be overwhelming—but ensuring that your products are not expired is a must do. Expired products, whether for client treatments or your backbar inventory, can lead to significant problems, ranging from...
Spotlight on Ana Delgado: Founder & CEO at DentaSpa Seminars; International Academy of Facial Aesthetics and CosMedic Solutions
Ana Delgado, a seasoned professional in the medical spa industry, has been instrumental in elevating client experiences through her innovative approaches and dedication to excellence. Her journey is a testament to the impact of passion and expertise in the field.
How to Say “No” to a Medspa Client—With Compassion and Care
In the medspa world, it’s common for clients to request treatments they may not need, whether it’s the latest trend or just a bit more of what they’ve already received. As medspa professionals, your role is twofold: enhancing appearances and protecting your clients’...
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently learned the hard way about the risks of non-compliant SMS marketing. Don’t let it happen to you! This guide covers TCPA and CAN-SPAM rules, what you should (and shouldn’t) do, and actionable tips for creating effective, compliant text campaigns.
Mel Robbins, Marcus Aurelius, and Buddha Walk Into a Bar: The Timeless Secret to Peace in 2025
Whether it’s ancient Stoicism, Eastern philosophy, or contemporary self-help, the message is consistent: your peace doesn’t depend on the actions of others but on how you respond to them.
The holiday season, with its highs and lows, reminds us that we can’t control how others behave, but we can control our boundaries, reactions, and mental state. This approach isn’t about apathy—it’s about freedom.
Open Source vs. Closed Source Website Platforms: Which is Best for Your Medspa?
When it comes to choosing a website platform for your medspa, it is easy to get overwhelmed with all the of choices and if you aren't the techy type you may just lean towards the easiest option. But, as we know if life and business, easy is not always best. There are...
Allergan Listened: A Positive Step Forward with Allē Loyalty Program
After widespread backlash to its Allē Enhancements program, Allergan announced a return to the original Allē loyalty program starting January 2025. Here’s what you need to know about this major shift and their plans to rebuild trust.
FDA Announces End of Tirzepatide Shortage: What This Means for Medspas and Compounders
The FDA has announced the resolution of the tirzepatide shortage, signaling new restrictions for compounding pharmacies. Medspas relying on compounded weight loss treatments like tirzepatide must now prepare for a shift to FDA-approved options such as Mounjaro or Zepbound.
Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?
As economic uncertainty looms in 2025, the beauty industry leans on the enduring ‘lipstick effect’—the tendency for consumers to indulge in small luxuries during tough times. Explore its history, current trends, and strategies for medspas to thrive in challenging conditions.
I Tried Sora’s AI Video Generation—And I Am Officially Freaked Out
I experimented with Sora, an AI video creation tool that taps into cutting-edge tech from OpenAI. The results—hyper-realistic scenes and seamless storytelling—left me impressed, inspired, and a little freaked out.
Inversion Therapy: How One Doctor’s Upside-Down Botox is Changing the Face Game
Think your idea of Botox is set in stone? Dr. Barry Weintraub’s head-spinning approach—literally tilting patients upside down—reshapes expectations. Fewer bruises, more natural-looking results, and a whole new way to say “bottoms up” to beauty.
This Version of “Creep” Shows What Your MedSpa Can Learn About Standing Out
This remarkable version of “Creep” isn’t just another cover; it’s a masterclass in reinventing the familiar. Learn how drawing on your personal style, creative collaborations, and genuine authenticity can help your medspa stand out in a crowded marketplace.
3 Things to Focus On to Make Your Aesthetics Business Successful in 2025
As an aesthetician, you’re not just in the business of providing effective treatments - you’re also running a business that needs strategy and structure in order to thrive. The aesthetics industry is evolving rapidly, with new trends, technologies, and client...
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
10 Questions to Ask The Vendor Before You Buy Your Next (or first) Treatment Machine
Here we go, here we go, here we go again... The end of the year approaches, and this means medspa owners find themselves on the receiving end of the laser rep who has a "demo machine" that just happens to be available — but only if you act fast. The urgency, the...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
AI Tools Every MedSpa Owner Should Be Using
As the medspa industry becomes more competitive, embracing technology—especially Artificial Intelligence (AI)—is no longer optional. AI tools can revolutionize how medspa owners operate their businesses, from improving client retention to automating marketing efforts....
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
How AI and Google Search Differ – The Future of Search Beyond SEO
Introduction: A Conversation with AI Recently, I engaged in a fascinating dialogue with ChatGPT—affectionately dubbed "Chad"—to explore the evolving landscape of search technology. As a medspa marketer and avid user of AI tools, I wanted to understand the fundamental...
How Google’s New AI-Organized Search Update Can Benefit Your MedSpa
Google recently rolled out a major update that uses AI to organize search results into more intuitive clusters, making it easier for users to find exactly what they need. This new structure allows users to explore related topics and subtopics in a more streamlined...
Digital Gift Cards for MedSpas: Boost Your Business Online
Discover how offering digital gift cards can elevate your medspa’s online presence and sales by providing flexibility and a modern gifting option for your clients.
LYMA Laser: What Medspa Professionals Need to Know
The LYMA Laser has been generating significant buzz in the beauty industry, and now it’s starting to appear on medspa websites as a product for sale. Whether this is through direct sales or affiliate links, it’s a trend that medspa professionals should be paying...
The Rise of Robots in the Medspa Industry: Innovations That Are Changing the Game
Isn't it amazing that we get to live in a time when AI and Robots are realistic parts of our discussions in business. I love it! And, while the medspa industry is no stranger to innovation, the integration of AI and robotics is taking beauty and wellness treatments to...
Why Your MedSpa Receptionist is Key to Success: Free Downloadable Phone Script Included!
As a medspa owner, one of the hardest parts of growing your business is learning to delegate—especially when it comes to answering the phone. When you're just starting out, the phone is your lifeline. Every call feels like a personal connection with a potential...
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
Learn the top social media strategies for medspas in 2025, including platform selection, content planning, and audience engagement to grow your practice.
CareCredit vs. Cherry Financing: Which Is Right for Your MedSpa?
The Growing Need for Financing Options In today’s competitive aesthetic market, offering financing options is essential for medspas to cater to a broader range of clients. Two popular - and most common in medspas - financing solutions are CareCredit and Cherry...