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MY SALON Suite’s Growth in Minnesota Reveals a Shift in Medspa Business Models
As MY SALON Suite expands in Minnesota, it’s clear the medspa industry is shifting. From solo injectors in salon suites to mergers and partnerships, today’s medspa business models are more diverse than ever—and flexibility is the new standard.
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
JEM MedSpa in Illinois is leading a new medspa movement by offering EXOMIND, a non-invasive brain stimulation treatment for depression and anxiety. As more medspas embrace mental wellness services alongside aesthetics, a new standard of holistic self-care is emerging.
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
The Best Times to Post on Social Media in 2025 (Backed by Data)
We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement. In this post, we’ll dive into the latest...
AI-Powered Skincare Predictions: How Haut.AI’s SkinGPT is Transforming Patient Consultations
Bridging the Gap Between Clinical Data and Patient Expectations As aesthetic professionals, you have all faced the challenge of clearly communicating treatment results to patients. Traditional clinical studies give us valuable percentages and data points, but rarely...
Beyond the Feds: Ohio Cracks Down on 14 Med Spas for Misleading Semaglutide Claims
What’s happening in Ohio? Ohio Attorney General Dave Yost sent stern letters on April 16, 2025 to 14 med spas across the state, ordering them to stop implying their compounded versions of semaglutide and tirzepatide are FDA‑approved or just as safe and effective as...
Allergan Aesthetics Unveils AA Signature Program at IMCAS 2025, Elevating Multimodal Treatment Strategies
Allergan Aesthetics, an AbbVie company, has announced the launch of its AA Signature Program at IMCAS 2025, a move set to redefine patient-centric, multimodal treatment planning in aesthetics. This new initiative underscores the company’s commitment to advancing...
Healthcare Pioneer Dr. Loretta Ford, Co-Creator of the Nurse Practitioner Role, Passes Away at 104
The healthcare community mourns the loss of Dr. Loretta "Lee" Ford (1920-2025), whose groundbreaking work revolutionized modern healthcare delivery. Dr. Ford, alongside Dr. Henry Silver, established the first nurse practitioner program in 1965, creating a new category...
Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Are you planning to open a medspa or already running one? Understanding the crucial roles of Medical Directors and Collaborating Physicians could be the difference between a thriving business and potential legal complications. In this comprehensive guide, we'll break...
Tikitoro, Skincare Brand for Kids and Teens, Secures Investment on Shark Tank
Tikitoro, a pioneering skincare and haircare brand for children, has made waves after securing ₹25 lakh (around $30,000 USD) from Namita Thapar on Shark Tank India Season 4. This strategic investment is set to propel the brand forward, focusing on new product...
CDC Investigating Botox-Related Illnesses in Multiple States
The Centers for Disease Control and Prevention (CDC) is investigating a concerning outbreak of botulism-like illnesses linked to counterfeit or mishandled botulinum toxin injections, commonly referred to as "Botox." This investigation comes after reports of adverse...
How To Barter Services Correctly: With Service Template
Starting a medical spa—or any business, really—often feels like a crash course in resourcefulness. When funds are tight, you might find yourself exploring creative options, including bartering services. Sure, in a perfect world with unlimited budgets, bartering...
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
As the era of exaggerated ‘Instagram face’ aesthetics declines, medspas must adapt to demand for subtle enhancements, regenerative treatments, and wellness-driven care. Learn strategies to thrive in this new landscape.
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
In a recent investigative report by KXAN News, significant concerns have been raised about the oversight of Botox and similar injection procedures (e.g. Filler, IV Therapy) in Texas. The findings revealed alarming gaps in regulation that allow almost anyone to become...
Letybo: A New Neuromodulator Enters the U.S. Market
If you’ve been keeping up, you may remember hearing last year about Letybo (LetibotulinumtoxinA), the newest FDA-approved neuromodulator designed to treat glabellar lines. While official release date hasn't been announced, there’s buzz around its arrival in the U.S.,...
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
As someone who has been involved in medspa industry from a unique angle for years now, I was thrilled when I heard that Kyle Scheele was chosed as the Keynote at the 2025 conference in Vegas in April. Alex Thiersch and Cathy Christensen spoke with Kyle on...
Empower Aesthetics Partners with Sea Mist MedSpa: A New Chapter in the Evolving MedSpa Industry
The medical aesthetics industry continues to evolve, and strategic partnerships are emerging as a key driver of growth and innovation. In its latest move, Empower Aesthetics, a leader in empowering aesthetic practices through cutting-edge technology and business...
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
AYA Medical Spa Acquires Tribeca MedSpa In a move that signals its ambition to become a dominant player in the medspa industry, AYA Medical Spa —backed by private equity firm Eagle Merchant Partners —has acquired Tribeca MedSpa, a well-known name in New York’s...
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, from content creation to automation. Based on the latest TechRadar survey, these are the top 10 AI tools that people are using the most in 2025. If you're wondering which AI tool is right for you, this guide will help you make an...
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
The End of an Era: How FDA's Shortage Declaration and Novo's DTC Move Are Crushing MedSpa Revenue Streams The weight loss industry is undergoing a seismic shift as pharmaceutical giant Novo Nordisk launches its direct-to-consumer (DTC) NovoCare® Pharmacy program,...
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
As Medspa owners and practitioners, it it s a never ending job keeping up with the latest skin care products solutions to help your clients... and stay stay innovative, progressive and ahead of the competition. Skinbetter Science launched their new skin supplement on...
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Pop-Up vs Embedded Subscribe Forms: What Works Best?
Table of Contents Introduction Pop-Up Forms: The Data-Backed Benefits Why Pop-Ups Work Best Practices for Pop-Up Email Capture Forms Embedded Forms: The Consistent Option Benefits of Embedded Forms Drawbacks of Embedded Forms Best Practices for embedded email...
Canadian Aesthetics Congress 2025 Offers Free Tickets for Select U.S. Clinics
The Canadian Aesthetics Congress 2025 has announced an initiative offering free tickets for U.S.-based aesthetic professionals in select states, including Washington State. This offer is part of a British Columbia tourism development effort aimed at encouraging U.S....
The Rising Costs of Cosmetic Surgery: What Medspa Owners Need to Know for 2025
Cosmetic surgery continues to rise in popularity, with more people seeking aesthetic enhancements to look and feel their best. However, as demand increases, so do the costs. For medspa owners, understanding these cost trends can provide valuable insights into client...
Generation Beta: Because “404: Generation Name Not Found” Was Too Long
2025 is here and let's give a big welcome to all the little adorable babies that have been born in the last couple of days, as we annoint you... Generation Beta. So we're really naming a generation after what tech companies call their buggy,...
Google Ads vs. Instagram Ads: Which is Better for Your Medspa?
Feeling lost in the world of digital ads for your medspa? You're not alone. With Instagram showing off gorgeous before-and-afters and Google capturing people actively searching for treatments, it's tough to know where to focus your marketing budget. Let's cut through...
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Every successful business starts with a clear plan, and as a medspa owner, setting the right goals can be the key to unlocking growth in 2025. But goals like “get more clients” or “improve my business” are often too vague to drive real results. That’s where SMART...
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
AYA Medical Spa Acquires Tribeca MedSpa In a move that signals its ambition to become a dominant player in the medspa industry, AYA Medical Spa —backed by private equity firm Eagle Merchant Partners —has acquired Tribeca MedSpa, a well-known name in New York’s...
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, from content creation to automation. Based on the latest TechRadar survey, these are the top 10 AI tools that people are using the most in 2025. If you're wondering which AI tool is right for you, this guide will help you make an...
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Allergan Aesthetics Announces Free Online Business Education Program for Aesthetic Practices
Allergan Aesthetics announces the launch of its AMI Business Education program, providing free online courses to support the growth of aesthetic practices. Available 24/7 through the AMI Online platform, these concise modules focus on key areas like goal setting, patient retention, and lead conversion.
Breaking Free from Key Person Dependency in Your Medspa
Is your medspa’s success heavily reliant on a single individual? Learn how to diversify responsibilities and implement robust processes to build a more resilient and scalable business.
How To Survive the Holidays: 7 Science-Backed Ways to Destress
The holidays can be wonderful and a little bit horrible too, especially for aestheticians and medspa owners who juggle client demands, business responsibilities, and family commitments. If you’re feeling overwhelmed, you’re not alone. Research by experts like Dr....
7 Best Gift Ideas for Aestheticians in 2024
The holidays are just around the corner, and it’s time to find the perfect gift for the aesthetician in your life. Whether you’re shopping for skincare products, beauty tools, or luxury relaxation gifts, these top 7 picks for 2024 are sure to delight. Check out our curated list with direct links to buy!
Why Medspas Should Embrace Wellness Services for Pre- and Post-Menopausal Women
Menopause is a movement, and medspas are perfectly positioned to lead the charge. Learn how offering wellness services for pre- and post-menopausal women can empower clients while boosting your business. Explore key stats, practical tips, and growth opportunities in this must-read post.
Navigating Advertising Compliance in the Medspa Industry: What You Need to Know
In light of recent FDA actions, including their warning to Merz Pharmaceuticals for a misleading Instagram ad, it’s essential for medspa owners to understand the basics of advertising compliance. As medspa services increasingly gain popularity, so does scrutiny from...
FDA Cautions Merz for Misleading Instagram Ad on Botox Competitor
The FDA recently issued a warning to Merz Pharmaceuticals over an Instagram advertisement promoting their Botox competitor, Xeomin. The ad drew attention for suggesting that Xeomin is free from additives and more "natural," implying a potential advantage over Botox....
How to Do Black Friday Right for Your Medspa: A Guide to Making the Most of the Season
With Black Friday coming up fast, medspas have a unique opportunity to attract both loyal clients and new faces looking for holiday self-care. And yes, as a medspa or aesthetic business you should have Black Friday sales! But it’s not just about filling the schedule;...
How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
Google’s latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Mastery’s expert tips and resources.
This Version of “Creep” Shows What Your MedSpa Can Learn About Standing Out
This remarkable version of “Creep” isn’t just another cover; it’s a masterclass in reinventing the familiar. Learn how drawing on your personal style, creative collaborations, and genuine authenticity can help your medspa stand out in a crowded marketplace.
3 Things to Focus On to Make Your Aesthetics Business Successful in 2025
As an aesthetician, you’re not just in the business of providing effective treatments - you’re also running a business that needs strategy and structure in order to thrive. The aesthetics industry is evolving rapidly, with new trends, technologies, and client...
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
10 Questions to Ask The Vendor Before You Buy Your Next (or first) Treatment Machine
Here we go, here we go, here we go again... The end of the year approaches, and this means medspa owners find themselves on the receiving end of the laser rep who has a "demo machine" that just happens to be available — but only if you act fast. The urgency, the...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The post-holiday period presents unique challenges and opportunities for medspas. As consumer priorities shift from gifting to self-improvement, it’s crucial to adapt your strategies to capitalize on the “New Year, New Me” mindset. From fitness and body contouring to wellness and recovery services, discover how to align your offerings with the latest consumer behavior trends and embrace the digital landscape to drive growth and success in the traditionally slower months of January and February.
HIPAA Compliance and Business Associate Agreements (BAAs): What Medspas Need to Know
Is your medspa HIPAA compliant? Discover who qualifies as a Business Associate, when to use a Business Associate Agreement (BAA), and how to implement effective training and security measures to protect Protected Health Information (PHI). This guide covers key compliance requirements, including managing PHI access, employee training schedules, and vendor agreements.
Parallel Health’s “Blue Biotic” Challenges Botox with Cutting-Edge Microbiome Science
Precision peptides meet microbiome science to promise 150% wrinkle reductionNews provided by EIN Presswire Dec 09, 2024, 9:02 AM ET Parallel Health, a trailblazer in the skincare industry, has launched a revolutionary anti-aging product, "Blue Biotic," harnessing the...
American Spa Announces Winners of the 2024 Professional’s Choice Awards
The 2024 Professional’s Choice Awards winners have been announced! Learn about the best in spa and wellness, from skincare lines to spa software, chosen by top professionals. Click for the full list.
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
The best medspa websites in 2024 blend stunning design, engaging features, and seamless interactivity to keep clients hooked. See our top picks and learn how to enhance your site.
How SkinCeuticals’ Pro 1:1 Consultations Could Boost Your Aesthetics Business
SkinCeuticals’ Pro 1:1 Virtual Consultations are changing the game in personalized skincare. Learn how medspas can capitalize on this trend to increase visibility, drive sales, and enhance the client experience.
Lindsay Lohan’s Glow-Up: Injectors, Speculation, and the Power of Peels
Lindsay Lohan’s recent glow-up has sparked endless speculation. From Botox and peels to lifestyle changes, injectors and experts weigh in on what might be behind her refreshed look. Let’s dive into the theories!
Staff Productivity and Commission Calculator
The Staff Productivity and Commission Calculator is a powerful tool for medspa owners to optimize their workforce and compensation strategies. By inputting key performance metrics such as hours worked, services performed, and retail sales for each staff member, this...
Service Pricing Calculator
The Service Pricing Calculator is an indispensable tool for medspa owners to accurately price their services while ensuring profitability. This calculator takes into account all aspects of service delivery costs, including disposables, supporting items, provider...
Treatment Combination Profitability Calculator
The Treatment Combination Profitability Calculator is a valuable asset for medspas looking to create and price effective treatment packages. This tool allows you to input various treatments with their associated costs and prices, helping you determine the most...
ROI Calculator for Medspa Promotions
The ROI (Return on Investment) Calculator for Promotions is an essential tool for medspa owners to evaluate the financial effectiveness of their marketing campaigns and special offers. By inputting key metrics such as promotion duration, expected number of clients,...
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
Embracing your role in the marketing and sales business doesn’t diminish your expertise as a MedSpa practitioner. Instead, it amplifies your ability to reach and serve more clients effectively.
Experience the Future of MedSpas with AI Technology
Artificial intelligence (AI) is revolutionizing industries across the globe, from healthcare to finance, and the beauty and wellness sector is no exception. Imagine a world where your Medspa leverages the power of AI to enhance client experiences, streamline...
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
As a medspa owner, you know the importance of attracting clients from your local area. One of the most effective ways to do this is through local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from...
Should Providers Charge for Consultations?
I’ll be honest: I'm not a fan of charging for consultations and have always advised my clients against it. However, a couple of days ago, I came across the beautiful Terri Ross on Instagram or LinkedIn. She was making a compelling case for charging, emphasizing that...
Omni Aesthetics Unveils Groundbreaking AutoCorre™ Procedure
sNEWS PROVIDED BYEIN PresswireJul 17, 2024, 9:28 AM ET In the ever-evolving world of aesthetic medicine, innovation is key to providing clients with the best possible results. Today, Omni Aesthetics share news of a new treatment to the aesthetics industry. Omni...
Boost Your Medspa’s Social Media Presence: What NOT to Post
One of the biggest mistakes medical professionals- (medspa owners, aestheticians, injectors, microbladers - you know who you are) -make when posting on social is forgetting that THE GOAL is to:establish yourself and your business as experts in your field build the...
How to Know When it is Time to Hire a Practice Manager
As a small business owner and entrepreneur, you've poured your heart and soul into building your business. You're the visionary, the dreamer, the leader who brought your concept to life. You've taken the risks that most people only think about doing. You are a...
The Challenges and Strategies of Effective Management with Shakira Johnson
"If I bring a bad day home, it affects everyone. I don't want to put that on my daughter."Being a manager is one of the most challenging roles in business. While many aspire to be leaders, the reality of managing a team can be daunting. Effective management requires a...
