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What’s Going On in Texas? The Medspa Wild West

What’s Going On in Texas? The Medspa Wild West

If it feels like every other medspa headline is coming out of Texas lately, you're not wrong—and it's not just your algorithm acting up. From counterfeit Botox to legislative crackdowns, the Lone Star State is at the center of a medspa maelstrom. Let’s unpack what’s...

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The Best Times to Post on Social Media in 2025 (Backed by Data)

The Best Times to Post on Social Media in 2025 (Backed by Data)

We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...

The Best Times to Post on Social Media in 2025 (Backed by Data)

The Best Times to Post on Social Media in 2025 (Backed by Data)

We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...

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The 2-Second Trust Hack That Makes A Huge Difference

The 2-Second Trust Hack That Makes A Huge Difference

Six hundred sixty-two million dollars. That's how much Americans spent on neurotoxins like Botox in 2023 alone. But behind every dollar spent lies a critical moment of decision-making that happens faster than you might realize. Trust is currency in the medspa...

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Mel Robbins, Marcus Aurelius, and Buddha Walk Into a Bar: The Timeless Secret to Peace in 2025

Mel Robbins, Marcus Aurelius, and Buddha Walk Into a Bar: The Timeless Secret to Peace in 2025

Whether it’s ancient Stoicism, Eastern philosophy, or contemporary self-help, the message is consistent: your peace doesn’t depend on the actions of others but on how you respond to them.
The holiday season, with its highs and lows, reminds us that we can’t control how others behave, but we can control our boundaries, reactions, and mental state. This approach isn’t about apathy—it’s about freedom.

Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?

Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?

As economic uncertainty looms in 2025, the beauty industry leans on the enduring ‘lipstick effect’—the tendency for consumers to indulge in small luxuries during tough times. Explore its history, current trends, and strategies for medspas to thrive in challenging conditions.