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The New Rules of Local SEO: Part 1

The New Rules of Local SEO: Part 1

The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...

The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part III

The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part III

As med spas become acquisition targets, the transition phase can make or break your deal. In Part III of The Legal Facelift, we look at what buyers really dig into during due diligence, weigh the pros and cons between asset vs. equity sales, and highlight the legal guardrails you need—from indemnification to non-compete clauses—to exit or scale without getting burned.

What Happens to Botox and Fillers in Space?

What Happens to Botox and Fillers in Space?

Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...

What Happens to Botox and Fillers in Space?

What Happens to Botox and Fillers in Space?

Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...

What Happens to Botox and Fillers in Space?

What Happens to Botox and Fillers in Space?

Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...

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Letybo: A New Neuromodulator Enters the U.S. Market

Letybo: A New Neuromodulator Enters the U.S. Market

If you’ve been keeping up, you may remember hearing last year about Letybo (LetibotulinumtoxinA), the newest FDA-approved neuromodulator designed to treat glabellar lines. While official release date hasn't been announced, there’s buzz around its arrival in the U.S.,...

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From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

Google Search for Aesthetic Businesses: A Simple Guide

Google Search for Aesthetic Businesses: A Simple Guide

What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...

Should You Hide Instagram Likes?

Should You Hide Instagram Likes?

Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.

Mel Robbins, Marcus Aurelius, and Buddha Walk Into a Bar: The Timeless Secret to Peace in 2025

Mel Robbins, Marcus Aurelius, and Buddha Walk Into a Bar: The Timeless Secret to Peace in 2025

Whether it’s ancient Stoicism, Eastern philosophy, or contemporary self-help, the message is consistent: your peace doesn’t depend on the actions of others but on how you respond to them.
The holiday season, with its highs and lows, reminds us that we can’t control how others behave, but we can control our boundaries, reactions, and mental state. This approach isn’t about apathy—it’s about freedom.

Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?

Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?

As economic uncertainty looms in 2025, the beauty industry leans on the enduring ‘lipstick effect’—the tendency for consumers to indulge in small luxuries during tough times. Explore its history, current trends, and strategies for medspas to thrive in challenging conditions.