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White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé

White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé

ELLE’s investigation hits real issues—counterfeits, credentials, and thin oversight. Here’s the part headlines skip: how ethical med spas prove authenticity, competency, and cold-chain safety in plain sight—and what patients should ask for every time.

The Best Times to Post on Social Media in 2025 (Backed by Data)

The Best Times to Post on Social Media in 2025 (Backed by Data)

We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...

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The 2-Second Trust Hack That Makes A Huge Difference

The 2-Second Trust Hack That Makes A Huge Difference

Six hundred sixty-two million dollars. That's how much Americans spent on neurotoxins like Botox in 2023 alone. But behind every dollar spent lies a critical moment of decision-making that happens faster than you might realize. Trust is currency in the medspa...

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This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas

This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas

The post-holiday period presents unique challenges and opportunities for medspas. As consumer priorities shift from gifting to self-improvement, it’s crucial to adapt your strategies to capitalize on the “New Year, New Me” mindset. From fitness and body contouring to wellness and recovery services, discover how to align your offerings with the latest consumer behavior trends and embrace the digital landscape to drive growth and success in the traditionally slower months of January and February.

HIPAA Compliance and Business Associate Agreements (BAAs): What Medspas Need to Know

HIPAA Compliance and Business Associate Agreements (BAAs): What Medspas Need to Know

Is your medspa HIPAA compliant? Discover who qualifies as a Business Associate, when to use a Business Associate Agreement (BAA), and how to implement effective training and security measures to protect Protected Health Information (PHI). This guide covers key compliance requirements, including managing PHI access, employee training schedules, and vendor agreements.