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What’s Going On in Texas? The Medspa Wild West
Texas is at the epicenter of medspa controversies, with a surge in unlicensed practices and new legislation. Discover what’s happening and how it impacts the industry.
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
This viral lip filler video caught the internet’s attention—but not for the right reasons. Learn how medspas can use moments like this to improve branding and build trust.
What Happens to Botox and Fillers in Space?
Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Here’s a little secret that most medspas miss: your team of talented providers? They're not just injectors and estheticians — they're brand builders, trust anchors, and yes, SEO goldmines. If you don’t have individual provider pages on your website (and about 90+%...
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Spring brings a cluster of gift-giving holidays that present golden opportunities for medspa owners – Easter, Mother's Day, and Father's Day all trigger increased purchasing behavior and active online searches for self-care and gifting options. In today's AI-driven...
Medspa Branding Warning: What the Renu vs. Renew Domain Case Teaches About Domain Name Disputes
If you're building your medspa brand online, choosing the right name—and securing your domain—is critical. But a recent UDRP case involving two Idaho-based spas shows what can happen when businesses try to strong-arm their way into domain ownership. In short? One spa...
FDA Cracks Down: Compounding Pharmacies Ordered to Stop Copying Ozempic and Wegovy
In a move that's sending ripples through the healthcare, telehealth, and weight-loss industries, a U.S. judge has rejected an attempt by compounding pharmacies to keep producing copies of Novo Nordisk’s blockbuster drugs, Ozempic and Wegovy. This decision ensures that...
The 2-Second Trust Hack That Makes A Huge Difference
Six hundred sixty-two million dollars. That's how much Americans spent on neurotoxins like Botox in 2023 alone. But behind every dollar spent lies a critical moment of decision-making that happens faster than you might realize. Trust is currency in the medspa...
NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App
A recent report by NowSecure, a leading mobile app security firm, has raised serious concerns about the DeepSeek iOS mobile app, urging businesses to ban its use due to critical security vulnerabilities. For medspa professionals who handle sensitive client data, this...
How Med Spas Can Compete in the Convenience Economy: Lessons from Pinch’s Expansion to Seattle
The world is changing, and convenience is king. People don’t like to wait—whether it’s for food, transportation, or even beauty treatments. We’ve talked a lot about how med spas need to pivot to meet consumer demand, covering everything from ecommerce to walk-in Botox...
COO Lindsay Malachowski Bids Farewell to SKINNEY Medspa
After eight transformative years, Lindsay Malachowski has announced her departure as Chief Operating Officer of SKINNEY Medspa and Wellness. Her departure marks the end of an era for one of the most influential names in the medspa industry, but it also signals an...
Why Every Medspa Owner Is Buying Machines Wrong (And How The Client-First Machine Method™ Fixes It)
The most common mistake medspa owners make over and over again when buying a new device: they focus on what’s trendy, what competitors are using, what fits within their budget, what gives good results, the price, or what sales reps promise will be the next big thing....
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Why Your Medspa is Missing Out on Easy Money: A Digital Wake-Up Call As a medspa consultant, I see it constantly: beautiful websites showcasing amazing services... with no way to actually buy anything from them. Let me be direct - your website isn't a digital...
The Best Times to Post on Social Media in 2025 (Backed by Data)
Posting at the right time can be the secret to more likes, saves, and shares. Here’s your guide to peak engagement times on every major platform in 2025.
Is Allergan Scaring MedSpa Owners into Loyalty? Dr. Subbio Calls Out Pushy Tactics
Dr. Christian Subbio’s viral Instagram post with 603 shares, 293 comments, 2,871 likes (at the time of this posting) has medspa owners buzzing. The Philly plastic surgeon blasted Allergan, claiming their Botox ad (patients leave at “twice the rate” when switched off...
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
The End of an Era: How FDA's Shortage Declaration and Novo's DTC Move Are Crushing MedSpa Revenue Streams The weight loss industry is undergoing a seismic shift as pharmaceutical giant Novo Nordisk launches its direct-to-consumer (DTC) NovoCare® Pharmacy program,...
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
As Medspa owners and practitioners, it it s a never ending job keeping up with the latest skin care products solutions to help your clients... and stay stay innovative, progressive and ahead of the competition. Skinbetter Science launched their new skin supplement on...
How Much Should Your MedSpa Spend on Marketing? The Data-Driven Answer
As a medical spa professional, you've probably asked yourself: "What percentage of my revenue should I invest in marketing?" It's a critical question that can make or break your practice's growth and visibility in an increasingly competitive landscape.You'll want to...
FBI Issues Warning on Fraudulent Semaglutide Compounding
The FBI has issued a major warning (Alert I-022825-PSA, Feb 28, 2025) about fraudulent compounding practices involving semaglutide, the active ingredient in Ozempic and Wegovy. This alert is critical for medspa owners, weight loss clinics, and pharmacies—especially...
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
When Scrolling Takes a Turn What is the saying - "it's all fun and games until someone gets hurt?" Okay, maybe hurt is extreme, but if you are like me and while doom scrolling you come across a post - and no I won't name names - that is so odd, disturbing, crazy,...
XWELL Expands into the Medspa Sector: What It Means for the Industry
XWELL, a company traditionally focused on wellness services, has announced its expansion into the medical spa sector with plans to acquire multiple medspa locations by the end of 2025. This move aligns with the industry’s growing trend of strategic mergers and...
Federal Judge Halts Compounded Copies of Eli Lilly’s Weight Loss Drugs
Date: March 6, 2025Source: The Hill In a game-changing ruling, a federal judge in Texas has stopped compounding pharmacies from making affordable versions of Eli Lilly’s blockbuster weight loss drugs, Zepbound and Mounjaro. On March 5, 2025, Judge Mark Pittman upheld...
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Healthcare Pioneer Dr. Loretta Ford, Co-Creator of the Nurse Practitioner Role, Passes Away at 104
The healthcare community mourns the loss of Dr. Loretta "Lee" Ford (1920-2025), whose groundbreaking work revolutionized modern healthcare delivery. Dr. Ford, alongside Dr. Henry Silver, established the first nurse practitioner program in 1965, creating a new category...
Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Are you planning to open a medspa or already running one? Understanding the crucial roles of Medical Directors and Collaborating Physicians could be the difference between a thriving business and potential legal complications. In this comprehensive guide, we'll break...
Tikitoro, Skincare Brand for Kids and Teens, Secures Investment on Shark Tank
Tikitoro, a pioneering skincare and haircare brand for children, has made waves after securing ₹25 lakh (around $30,000 USD) from Namita Thapar on Shark Tank India Season 4. This strategic investment is set to propel the brand forward, focusing on new product...
CDC Investigating Botox-Related Illnesses in Multiple States
The Centers for Disease Control and Prevention (CDC) is investigating a concerning outbreak of botulism-like illnesses linked to counterfeit or mishandled botulinum toxin injections, commonly referred to as "Botox." This investigation comes after reports of adverse...
How To Barter Services Correctly: With Service Template
Starting a medical spa—or any business, really—often feels like a crash course in resourcefulness. When funds are tight, you might find yourself exploring creative options, including bartering services. Sure, in a perfect world with unlimited budgets, bartering...
HIPAA Compliance and Your Website: Don’t Fall for the Myths and Scare Tactics
Recently, a Medical Spa Owner reached out to us to share an experience they were pretty annoyed by: they received a call from a website design company claiming their site wasn’t HIPAA-compliant because of the platform it was built on. Specifically, the caller told...
Letybo: A New Neuromodulator Enters the U.S. Market
If you’ve been keeping up, you may remember hearing last year about Letybo (LetibotulinumtoxinA), the newest FDA-approved neuromodulator designed to treat glabellar lines. While official release date hasn't been announced, there’s buzz around its arrival in the U.S.,...
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
As someone who has been involved in medspa industry from a unique angle for years now, I was thrilled when I heard that Kyle Scheele was chosed as the Keynote at the 2025 conference in Vegas in April. Alex Thiersch and Cathy Christensen spoke with Kyle on...
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Allergan Listened: A Positive Step Forward with Allē Loyalty Program
After widespread backlash to its Allē Enhancements program, Allergan announced a return to the original Allē loyalty program starting January 2025. Here’s what you need to know about this major shift and their plans to rebuild trust.
FDA Announces End of Tirzepatide Shortage: What This Means for Medspas and Compounders
The FDA has announced the resolution of the tirzepatide shortage, signaling new restrictions for compounding pharmacies. Medspas relying on compounded weight loss treatments like tirzepatide must now prepare for a shift to FDA-approved options such as Mounjaro or Zepbound.
Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?
As economic uncertainty looms in 2025, the beauty industry leans on the enduring ‘lipstick effect’—the tendency for consumers to indulge in small luxuries during tough times. Explore its history, current trends, and strategies for medspas to thrive in challenging conditions.
I Tried Sora’s AI Video Generation—And I Am Officially Freaked Out
I experimented with Sora, an AI video creation tool that taps into cutting-edge tech from OpenAI. The results—hyper-realistic scenes and seamless storytelling—left me impressed, inspired, and a little freaked out.
Inversion Therapy: How One Doctor’s Upside-Down Botox is Changing the Face Game
Think your idea of Botox is set in stone? Dr. Barry Weintraub’s head-spinning approach—literally tilting patients upside down—reshapes expectations. Fewer bruises, more natural-looking results, and a whole new way to say “bottoms up” to beauty.
This Version of “Creep” Shows What Your MedSpa Can Learn About Standing Out
This remarkable version of “Creep” isn’t just another cover; it’s a masterclass in reinventing the familiar. Learn how drawing on your personal style, creative collaborations, and genuine authenticity can help your medspa stand out in a crowded marketplace.
3 Things to Focus On to Make Your Aesthetics Business Successful in 2025
As an aesthetician, you’re not just in the business of providing effective treatments - you’re also running a business that needs strategy and structure in order to thrive. The aesthetics industry is evolving rapidly, with new trends, technologies, and client...
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
Pop-Up vs Embedded Subscribe Forms: What Works Best?
Learn whether pop-up or embedded subscribe forms are more effective for medical spas, backed by data, plus tips on offers, email strategies, and trust-building.
Canadian Aesthetics Congress 2025 Offers Free Tickets for Select U.S. Clinics
The Canadian Aesthetics Congress 2025 is offering free tickets to select U.S.-based aesthetic professionals as part of a BC tourism development initiative, including workshops, live demos, and a Whistler tour
The Rising Costs of Cosmetic Surgery: What Medspa Owners Need to Know for 2025
With the rising costs of cosmetic surgery, medspa owners have a unique opportunity to position their businesses as affordable, effective alternatives. Explore key strategies for growth in 2025.
Generation Beta: Because “404: Generation Name Not Found” Was Too Long
2025 is here and let's give a big welcome to all the little adorable babies that have been born in the last couple of days, as we annoint you... Generation Beta. So we're really naming a generation after what tech companies call their buggy,...
Google Ads vs. Instagram Ads: Which is Better for Your Medspa?
Should your medical spa focus on Google Ads or Instagram Ads? Compare costs, ROI, and strategies to decide which platform will grow your business.
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Setting SMART goals is a game-changer for medspa growth. Learn how to define Specific, Measurable, Achievable, Relevant, and Time-Bound objectives, backed by neuroscience, and download our free tools to start your 2025 right.
Good Faith Exam vs. Consultation: What’s the Difference?
If you've ever wondered about the difference between consultations and Good Faith Exams in your medspa, you're not alone! Let's dive into why these get mixed up and what you really need to know to keep your practice both client-friendly and legally compliant.What's...
Dry January and Beyond: How Cutting Alcohol Could Transform Your Business and Life
Dry January isn’t just a trendy challenge—it’s an opportunity to reevaluate habits and unlock new potential. Beyond the well-known health perks, reducing alcohol consumption can boost focus, creativity, and overall success. For medical spa professionals, where energy...
Does Adding Vitamin B to Tirzepatide Formulations Make Them FDA-Compliant?
With the FDA’s tirzepatide shortage resolved, compounding pharmacies are introducing formulations with Vitamin B. Here’s what medspa owners and providers must know about compliance and patient care.
Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First
I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Should You Hide Instagram Likes?
Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.
Top MedSpa Conferences in the US for 2025
Are you looking to expand your skills, network with industry leaders, and discover cutting-edge trends in aesthetics? The 2025 calendar is packed with must-attend conferences for medspa owners, injectors, and skincare specialists. But with so many options, how do you...
How to Break into the Medspa Industry: Top Job Sites and Networking Essentials
The medspa industry is flourishing, and so is the demand for skilled aesthetic professionals. If you're looking to build a career in this field, it takes more than a simple job application, you are going to have to be creative and determined. But, the need is out...
2024 Medspa Industry Insights: Where Does Your Business Stand?
In today’s competitive aesthetic industry, staying informed about key trends and benchmarks is crucial. The American Med Spa Association (AmSpa) recently released its comprehensive 2024 Medical Spa State of the Industry Report, providing valuable insights into how...
Beat the Winter Blues: Quick Tips to Tackle Seasonal Affective Disorder (SAD)
Winter is creeping in, which means medspa pros are often arriving and leaving work in the dark. Yup, it’s that season when sunshine feels like a rumor. (especially for those living in the Upper Left!) With shorter days and chilly nights, SAD—seasonal affective...
Black Particles Found in Weight Loss Shots: California Compounding Pharmacy Shutdown Sends Shockwaves Through Aesthetic Industry
Breaking News: FDA Investigation Reveals Major Safety Concerns In a dramatic turn of events that has stunned the medical aesthetics community, a California compounding pharmacy was forced to cease operations after FDA investigators discovered alarming safety...
Popular Science Says These Are The Best LED face masks of 2024
We may earn revenue from the products available on this page and participate in affiliate programs. Learn MoreAs we scroll through social media, it often feels like everyone is wearing, discussing, or endorsing the newest and most groundbreaking LED masks, which can...
CoverWell Enters Medical Spa Market with AmSpa Partnership
CoverWell, a new provider of procedure protection plans, has entered the medical spa industry through a partnership with the American Med Spa Association (AmSpa), where it will serve as a Platinum Vendor Affiliate. This development introduces a new type of financial...
Are You On Threads? The Social Media Site, Not The Face
You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...
Flycatcher Medspa: Revolutionizing Men’s Aesthetics in Spicewood, Texas
Flycatcher, a pioneering medical aesthetics practice exclusively for men, has officially opened its doors in Spicewood, Texas, offering a range of non-invasive, anti-aging treatments tailored to male clientele. A Male-Centric Approach to Aesthetics Recognizing the...
How to Ensure Your Medspa Website is Compliant
Compliance is more critical than ever for medspa websites. From cookie consent to data privacy, medspas must adhere to legal standards to ensure client trust and avoid potential fines. This guide covers the key compliance elements your medspa website needs, why they...
Guest Contributors
Become a Guest Contributor on MedSpa Mastery Are you passionate about the medspa industry and ready to share your expertise? MedSpa Mastery invites thought leaders, industry experts, and practitioners to contribute to our blog, reaching a growing audience of medspa...
How to Handle Bad Google Reviews
Bad Google reviews can be challenging, but they’re also an opportunity to demonstrate your professionalism and commitment to client satisfaction. Learn how to respond thoughtfully, resolve issues, and maintain your medspa’s stellar reputation.