How to Get to Your Why: The Medspa Content Framework That Actually Turns Viewers Into Clients
Your medspa content shouldn’t just explain treatments—it should quietly walk people to the booking button. This post breaks down the How to Get to Your Why framework so every post moves clients from curiosity to consult, without feeling salesy.
Why Your Holiday Specials Need Dollar-Based Savings (Not Just Percentages)
Learn how to price your holiday medspa specials using proven psychology like Prospect Theory, loss aversion, and the anchoring effect. Discover why dollar-based savings convert better than percentages—and how to structure promotions that sell.
Your Medspa Website is Invisible to AI Search (And That’s Costing You Patients)
I'm going to say something you probably won't like: Your beautifully designed medspa website is probably invisible to the fastest-growing source of new patient research. While you've been perfecting your injection technique and building loyal patient relationships...
Retention Is Your Problem
Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on....
The New SEO Blueprint: Putting It All Together- Part 4
In this ultimate 2025 SEO Blueprint, I’m walking you step-by-step through how to connect keyword research, content architecture, technical SEO, and promotion into a unified system that scales your visibility.
Proving Your E-E-A-T: The New Content Strategy – Part 3
In an era when Google demands proof, your content must demonstrably show experience, authority, and trust. Dive into the new E-E-A-T content strategy — how to prove your expertise and win with content that matters.
GBP & AI Search: New Rules for Local Search – Part 2
In our last post, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: a perfect Google Business Profile (GBP) and a focus on E-E-A-T (Expertise, Experience, Authority, and Trust). In this post, we’re going to dive deep into the first rule. For a local service business, your Google Business Profile is no longer just an online listing—it is your new digital storefront, and it’s the single most important asset you have in the AI-first world.
The New Rules of Local SEO: Part 1
The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
This viral lip filler video caught the internet’s attention—but not for the right reasons. Learn how medspas can use moments like this to improve branding and build trust.
In the Loop: Exploring Aesthetic Loop
Explore how Aesthetic Loop is transforming the medspa industry by providing a secure, anonymous platform for professionals to connect, share insights, and grow together.
What Happens to Botox and Fillers in Space?
Discover how cosmetic procedures like Botox and dermal fillers hold up in space, inspired by the Blue Origin all female celebrity crew
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Individual provider pages help medspas rank higher, build trust, and get found in AI search. Here’s why every provider needs a page of their own.
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Learn how to create data-driven, AI-enhanced marketing campaigns for your medspa’s Easter, Mother’s Day, and Father’s Day promotions that maximize visibility and conversions in 2025.
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva...
The Best Times to Post on Social Media in 2025 (Backed by Data)
Posting at the right time can be the secret to more likes, saves, and shares. Here’s your guide to peak engagement times on every major platform in 2025.
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If you Google Business Page has fallen victim to the latest onslaught of suspensions, this is what you need to know. If your profile is still working okay, there are steps to take to protect you from suspension.
The 2-Second Trust Hack That Makes A Huge Difference
In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Weather disruptions, holidays, weekends don’t have to mean lost revenue. Discover how top medspas are using digital strategies to maintain profits even when their physical locations are closed.
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Discover the best EMR systems for medspas in 2025. Compare features, pricing, and scalability to find the perfect fit for your practice.
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
Discover a comprehensive, step-by-step guide to promoting your medspa specials
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
Learn how to transform your medspa marketing with a powerful blend of visuals and compelling text that drives SEO and conversions for specials like Valentine’s Day, ensuring every graphic has the engine it needs to perform
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
In 2025, generic marketing won’t cut it. Dive into hyperpersonalization strategies tailored to your clients’ personalities, motivations, and life stages—transforming your medspa’s growth potential.
The Best Time to Start Your Medspa Blog? Right Now.
Wondering if blogging is worth it for your medspa? The data says yes! A well-maintained blog can generate more leads, improve SEO, and establish your expertise. Find out how to start today.
How to Save Your TikTok Videos: A Quick Guide for Users
Prepare for the TikTok ban with our quick guide. Learn how to save your videos, back up data, and explore alternative platforms to maintain your online presence.
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Find out your networking style with our quiz and guides for introverts, connectors, and curious learners to master networking at conferences.
Pop-Up vs Embedded Subscribe Forms: What Works Best?
Learn whether pop-up or embedded subscribe forms are more effective for medical spas, backed by data, plus tips on offers, email strategies, and trust-building.
Google Ads vs. Instagram Ads: Which is Better for Your Medspa?
Should your medical spa focus on Google Ads or Instagram Ads? Compare costs, ROI, and strategies to decide which platform will grow your business.
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Setting SMART goals is a game-changer for medspa growth. Learn how to define Specific, Measurable, Achievable, Relevant, and Time-Bound objectives, backed by neuroscience, and download our free tools to start your 2025 right.
Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First
I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Should You Hide Instagram Likes?
Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The post-holiday period presents unique challenges and opportunities for medspas. As consumer priorities shift from gifting to self-improvement, it’s crucial to adapt your strategies to capitalize on the “New Year, New Me” mindset. From fitness and body contouring to wellness and recovery services, discover how to align your offerings with the latest consumer behavior trends and embrace the digital landscape to drive growth and success in the traditionally slower months of January and February.
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
The best medspa websites in 2024 blend stunning design, engaging features, and seamless interactivity to keep clients hooked. See our top picks and learn how to enhance your site.
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
Salmon DNA, a game-changer in skincare, is making waves globally for its regenerative benefits. From boosting collagen to enhancing hydration, find out how this innovative ingredient can elevate your medspa services while staying compliant in the U.S.
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently learned the hard way about the risks of non-compliant SMS marketing. Don’t let it happen to you! This guide covers TCPA and CAN-SPAM rules, what you should (and shouldn’t) do, and actionable tips for creating effective, compliant text campaigns.
How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
Google’s latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Mastery’s expert tips and resources.
Are You On Threads? The Social Media Site, Not The Face
You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...
Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility
In today’s digital age, optimizing your medspa’s online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach...
Celebrate National Healthy Skin Month at Your Medspa
What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...
Top 6 Essential Strategies to Market Your MedSpa Successfully
Welcome to your comprehensive guide to medspa marketing! In today’s fast-paced, competitive industry, mastering your marketing efforts can make all the difference in attracting and retaining clients. Below, we dive deep into the essential marketing strategies for...
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
It’s no secret that the beauty and wellness industries are dominated by a universal desire: to look younger. Specifically, 10 years younger. From skincare routines to advanced medspa treatments, “how to look 10 years younger” is a question that constantly arises in...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
Digital Gift Cards for MedSpas: Boost Your Business Online
Discover how offering digital gift cards can elevate your medspa’s online presence and sales by providing flexibility and a modern gifting option for your clients.
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
Learn the top social media strategies for medspas in 2025, including platform selection, content planning, and audience engagement to grow your practice.
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
As the air turns crisp and the leaves begin to change... (and it's football season, go Ducks!) ...there's an undeniable shift in our surroundings that signals the arrival of fall. For me, fall feels comforting is synonymous —think cozy sweaters, warm drinks, and the...
Beyond Social Media: Understanding the Full MedSpa Customer Journey
In the competitive world of medical spas, many owners fall into a common trap: over-relying on social media as their primary marketing strategy. While platforms like Instagram and Facebook are great tools for showcasing before-and-after photos and engaging with...
Who Can Inject in Your State? Simplified Rules for Medspa Owners
If you’ve ever Googled “Can an RN do Botox in [my state]?” you’ve probably walked away more confused than when you started. Rules around injectables vary wildly, and most sources sound like they were written by a lawyer for other lawyers. Medspa owners don’t need more...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped Allē Best Friends Club from Allergan Aesthetics...
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
Embracing your role in the marketing and sales business doesn’t diminish your expertise as a MedSpa practitioner. Instead, it amplifies your ability to reach and serve more clients effectively.
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
As a medspa owner, you know the importance of attracting clients from your local area. One of the most effective ways to do this is through local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from...
Boost Your Medspa’s Social Media Presence: What NOT to Post
One of the biggest mistakes medical professionals- (medspa owners, aestheticians, injectors, microbladers - you know who you are) -make when posting on social is forgetting that THE GOAL is to:establish yourself and your business as experts in your field build the...
Why Boundaries Are Your Business’s Best Friend
Opening scene: A sun-drenched resort, the gentle lapping of waves against the poolside, and the faint clink of ice in tropical drinks. You got it? Now, zoom in on a familiar scene - a woman, smartphone in hand, squinting against the glare as she juggles a video call...
The Power of Patient Reviews: Why They Matter and How to Get More
In the digital age, online reviews have become a cornerstone of success for businesses across all industries. Whether you're choosing a new restaurant, buying a product, or booking a service, chances are you've looked at reviews to guide your decision. For medspas,...
6 Essential Steps to Prepare Your MedSpa for a Future Sale
Running a successful medspa is a rewarding experience, but what happens when it’s time to sell? Whether you’re looking to retire, move on to another venture, or just want to cash in on your hard work, it’s crucial to know whether your medspa is truly saleable. In this...
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