MARKETING AND GROWTH
The New SEO Blueprint: Putting It All Together- Part 4
In this ultimate 2025 SEO Blueprint, I’m walking you step-by-step through how to connect keyword research, content architecture, technical SEO, and promotion into a unified system that scales your visibility.
Proving Your E-E-A-T: The New Content Strategy – Part 3
In an era when Google demands proof, your content must demonstrably show experience, authority, and trust. Dive into the new E-E-A-T content strategy — how to prove your expertise and win with content that matters.
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GBP & AI Search: New Rules for Local Search – Part 2
In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...
The New Rules of Local SEO: Part 1
The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
In a recent viral Newsweek article, Plastic Surgeon, @alexisparcellsmd posted a TikTok answering the question - "what is the craziest complication you have seen," and went deep into the story. And no it wasn't about a tummy tuck or boob job (iykyk) it was about lip...
In the Loop: Exploring Aesthetic Loop
Explore how Aesthetic Loop is transforming the medspa industry by providing a secure, anonymous platform for professionals to connect, share insights, and grow together.
What Happens to Botox and Fillers in Space?
Discover how cosmetic procedures like Botox and dermal fillers hold up in space, inspired by the Blue Origin all female celebrity crew
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Individual provider pages help medspas rank higher, build trust, and get found in AI search. Here’s why every provider needs a page of their own.
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Learn how to create data-driven, AI-enhanced marketing campaigns for your medspa’s Easter, Mother’s Day, and Father’s Day promotions that maximize visibility and conversions in 2025.
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva Aesthetics' "entrepreneur equity" approach, recently detailed on the Medical Spa Insider podcast with AMSPA founder Alex Thiersch. Beyond Traditional Private Equity: How Aviva Aesthetics is Redefining Med Spa Partnerships If...
The Best Times to Post on Social Media in 2025 (Backed by Data)
Posting at the right time can be the secret to more likes, saves, and shares. Here’s your guide to peak engagement times on every major platform in 2025.
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If you Google Business Page has fallen victim to the latest onslaught of suspensions, this is what you need to know. If your profile is still working okay, there are steps to take to protect you from suspension.
The 2-Second Trust Hack That Makes A Huge Difference
In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Weather disruptions, holidays, weekends don’t have to mean lost revenue. Discover how top medspas are using digital strategies to maintain profits even when their physical locations are closed.
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The post-holiday period presents unique challenges and opportunities for medspas. As consumer priorities shift from gifting to self-improvement, it’s crucial to adapt your strategies to capitalize on the “New Year, New Me” mindset. From fitness and body contouring to wellness and recovery services, discover how to align your offerings with the latest consumer behavior trends and embrace the digital landscape to drive growth and success in the traditionally slower months of January and February.
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
The best medspa websites in 2024 blend stunning design, engaging features, and seamless interactivity to keep clients hooked. See our top picks and learn how to enhance your site.
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
The Skincare Ingredient Everyone’s Talking About Salmon DNA, also known as polydeoxyribonucleotides (PDRN), has been generating buzz in the skincare world for the past couple of years - and since it appears to be a trend that is not going way, we are going to break it...
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently reached out after being banned from Mailchimp, suspecting it was due to a promotional text about Botox. We won’t name names (your secrets are safe here!), but this story is a cautionary tale for all medspa owners. Getting banned from your...
How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
For Medspa Mastery readers, Google's November 2024 Core Algorithm Update has significant implications for how your medspa or aesthetic clinic appears in search results. The update emphasizes genuine, user-centered content—especially useful for those aiming to improve...
Are You On Threads? The Social Media Site, Not The Face
You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...
Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility
In today’s digital age, optimizing your medspa’s online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach...
Celebrate National Healthy Skin Month at Your Medspa
What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...
Top 6 Essential Strategies to Market Your MedSpa Successfully
Welcome to your comprehensive guide to medspa marketing! In today’s fast-paced, competitive industry, mastering your marketing efforts can make all the difference in attracting and retaining clients. Below, we dive deep into the essential marketing strategies for...
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
It’s no secret that the beauty and wellness industries are dominated by a universal desire: to look younger. Specifically, 10 years younger. From skincare routines to advanced medspa treatments, “how to look 10 years younger” is a question that constantly arises in...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
How to Build a High-Converting MedSpa Website
Digital Gift Cards for MedSpas: Boost Your Business Online
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
Beyond Social Media: Understanding the Full MedSpa Customer Journey
Who Can Inject in Your State? Simplified Rules for Medspa Owners
Why Professional Photos Are Essential for Your MedSpa Website
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
Boost Your Medspa’s Social Media Presence: What NOT to Post
Why Boundaries Are Your Business’s Best Friend
The Power of Patient Reviews: Why They Matter and How to Get More
6 Essential Steps to Prepare Your MedSpa for a Future Sale
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