MARKETING AND GROWTH
Your Medspa Website is Invisible to AI Search (And That’s Costing You Patients)
I'm going to say something you probably won't like: Your beautifully designed medspa website is probably invisible to the fastest-growing source of new patient research. While you've been perfecting your injection technique and building loyal patient relationships (and yay for you1!), the way people find medspa providers has fundamentally changed. And most medspa owners have no idea it's happening.The Search Landscape Just Shifted (Again) Remember when you finally figured out Google SEO? When...
Retention Is Your Problem
Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on. You put needles in people's faces. You shoot lasers at coochies and take blades to chins. If your clients aren't raving fans and telling everyone they know to come visit you and even worse - aren't coming back to you again and...
POPULAR
The New SEO Blueprint: Putting It All Together- Part 4
We've been on a journey. In Part 1, we introduced the concept of AI as an Answer Engine and the two new rules for winning local search. In Part 2, we showed you how to build an AI-ready digital storefront with your Google Business Profile (GBP). In Part 3, we gave you...
Proving Your E-E-A-T: The New Content Strategy – Part 3
In our last post, we showed you how to transform your Google Business Profile into a powerful, AI-ready digital storefront. Now, it's time to tackle the other half of the puzzle: E-E-A-T (Expertise, Experience, Authority, and Trust). E-E-A-T is Google's core principle...
GBP & AI Search: New Rules for Local Search – Part 2
In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...
The New Rules of Local SEO: Part 1
The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
This viral lip filler video caught the internet’s attention—but not for the right reasons. Learn how medspas can use moments like this to improve branding and build trust.
In the Loop: Exploring Aesthetic Loop
Explore how Aesthetic Loop is transforming the medspa industry by providing a secure, anonymous platform for professionals to connect, share insights, and grow together.
What Happens to Botox and Fillers in Space?
Discover how cosmetic procedures like Botox and dermal fillers hold up in space, inspired by the Blue Origin all female celebrity crew
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Individual provider pages help medspas rank higher, build trust, and get found in AI search. Here’s why every provider needs a page of their own.
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Learn how to create data-driven, AI-enhanced marketing campaigns for your medspa’s Easter, Mother’s Day, and Father’s Day promotions that maximize visibility and conversions in 2025.
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva Aesthetics' "entrepreneur equity" approach, recently detailed on the Medical Spa Insider podcast with AMSPA founder Alex Thiersch. Beyond Traditional Private Equity: How Aviva Aesthetics is Redefining Med Spa Partnerships If...
The Best Times to Post on Social Media in 2025 (Backed by Data)
Posting at the right time can be the secret to more likes, saves, and shares. Here’s your guide to peak engagement times on every major platform in 2025.
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If you Google Business Page has fallen victim to the latest onslaught of suspensions, this is what you need to know. If your profile is still working okay, there are steps to take to protect you from suspension.
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Should You Hide Instagram Likes?
Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The champagne bottles are empty, and the holiday cookies are gone. As clients trade their party outfits for gym clothes and shift their focus from gifting to self-improvement, medspa owners and practitioners face unique challenges—and opportunities—in aligning with...
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
When it comes to medspa websites, some brands are absolutely crushing it. They're sleek, engaging, and designed to keep clients hooked. If you're planning a website refresh in 2025, take a page out of these medspa pros' books. Their 2024 success sets the bar for where...
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
The Skincare Ingredient Everyone’s Talking About Salmon DNA, also known as polydeoxyribonucleotides (PDRN), has been generating buzz in the skincare world for the past couple of years - and since it appears to be a trend that is not going way, we are going to break it...
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently reached out after being banned from Mailchimp, suspecting it was due to a promotional text about Botox. We won’t name names (your secrets are safe here!), but this story is a cautionary tale for all medspa owners. Getting banned from your...
How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
For Medspa Mastery readers, Google's November 2024 Core Algorithm Update has significant implications for how your medspa or aesthetic clinic appears in search results. The update emphasizes genuine, user-centered content—especially useful for those aiming to improve...
Are You On Threads? The Social Media Site, Not The Face
You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...
Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility
In today’s digital age, optimizing your medspa’s online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach...
Celebrate National Healthy Skin Month at Your Medspa
What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...
Top 6 Essential Strategies to Market Your MedSpa Successfully
Welcome to your comprehensive guide to medspa marketing! In today’s fast-paced, competitive industry, mastering your marketing efforts can make all the difference in attracting and retaining clients. Below, we dive deep into the essential marketing strategies for...
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
How Telemedicine is Revolutionizing MedSpas
How to Build a High-Converting MedSpa Website
Digital Gift Cards for MedSpas: Boost Your Business Online
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
Beyond Social Media: Understanding the Full MedSpa Customer Journey
Who Can Inject in Your State? Simplified Rules for Medspa Owners
Why Professional Photos Are Essential for Your MedSpa Website
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
Boost Your Medspa’s Social Media Presence: What NOT to Post
Why Boundaries Are Your Business’s Best Friend
Stay Informed with The MedSpa Mastery Report
Sign up to get industry news, growth strategies, and exclusive offers delivered to your inbox