MARKETING AND GROWTH

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

May 31, 2025 | Marketing and Growth, Top Stories

Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought. The message demanded proof of a valid license or required her to “relicense” the image through a sketchy third-party stock website. It was intimidating, confusing, and designed to make a small business owner panic. Sound...

What Happens to Botox and Fillers in Space?

Apr 15, 2025 | Media, Popular, Top Stories, Wellness and Lifestyle

Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...

Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)

Apr 15, 2025 | Marketing and Growth

Here’s a little secret that most medspas miss: your team of talented providers? They're not just injectors and estheticians — they're brand builders, trust anchors, and yes, SEO goldmines. If you don’t have individual provider pages on your website (and about 90+%...

Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era

Apr 10, 2025 | Business and Operations, Marketing and Growth, Popular

Spring brings a cluster of gift-giving holidays that present golden opportunities for medspa owners – Easter, Mother's Day, and Father's Day all trigger increased purchasing behavior and active online searches for self-care and gifting options. In today's AI-driven...

Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners

by Medspa Mastery Desk | Apr 10, 2025 | Marketing and Growth, Partnerships, Mergers, and Acquisitions, Top Stories

As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva...

What You Need to Know About The Onslaught Of Google Business Profile Suspensions

by Shannon Hayes | Mar 25, 2025 | Marketing and Growth, Top Stories

If you Google Business Page has fallen victim to the latest onslaught of suspensions, this is what you need to know. If your profile is still working okay, there are steps to take to protect you from suspension.

The 2-Second Trust Hack That Makes A Huge Difference

by Shannon Hayes | Feb 21, 2025 | Marketing and Growth, Top Stories

In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.

Future-Proof Your Medspa: Why An Online Store Is No Longer Optional

by Shannon Hayes | Feb 14, 2025 | Marketing and Growth, Top Stories

Weather disruptions, holidays, weekends don’t have to mean lost revenue. Discover how top medspas are using digital strategies to maintain profits even when their physical locations are closed.

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

by Shannon Hayes | Feb 9, 2025 | Marketing and Growth, Popular, Top Stories

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

What Is The Best Medspa Software? A Comprehensive Comparison for 2025

by Medspa Mastery Desk | Feb 6, 2025 | Business and Operations, Marketing and Growth, Top Stories

Discover the best EMR systems for medspas in 2025. Compare features, pricing, and scalability to find the perfect fit for your practice.

How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide

by Shannon Hayes | Feb 5, 2025 | Featured, Marketing and Growth

Discover a comprehensive, step-by-step guide to promoting your medspa specials

Going Beyond the Graphic: Boosting Your Marketing and SEO Impact

by Medspa Mastery Desk | Feb 5, 2025 | Marketing and Growth

Learn how to transform your medspa marketing with a powerful blend of visuals and compelling text that drives SEO and conversions for specials like Valentine’s Day, ensuring every graphic has the engine it needs to perform

What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa

by Shannon Hayes | Dec 2, 2024 | Innovations and Treatments, Marketing and Growth

Salmon DNA, a game-changer in skincare, is making waves globally for its regenerative benefits. From boosting collagen to enhancing hydration, find out how this innovative ingredient can elevate your medspa services while staying compliant in the U.S.

Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance

by Shannon Hayes | Nov 23, 2024 | Business and Operations, Marketing and Growth

One of our readers recently learned the hard way about the risks of non-compliant SMS marketing. Don’t let it happen to you! This guide covers TCPA and CAN-SPAM rules, what you should (and shouldn’t) do, and actionable tips for creating effective, compliant text campaigns.

How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content

by Medspa Mastery Desk | Nov 13, 2024 | Editor's Picks, Marketing and Growth

Google’s latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Mastery’s expert tips and resources.

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Are You On Threads? The Social Media Site, Not The Face

by Shannon Hayes | Nov 5, 2024 | Marketing and Growth, Quick Fills

You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...

Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility

by Medspa Mastery Desk | Oct 31, 2024 | Marketing and Growth

In today’s digital age, optimizing your medspa’s online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach...

Celebrate National Healthy Skin Month at Your Medspa

by Shannon Hayes | Oct 30, 2024 | Marketing and Growth

What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...