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MARKETING AND GROWTH

Your Medspa Website is Invisible to AI Search (And That’s Costing You Patients)

Your Medspa Website is Invisible to AI Search (And That’s Costing You Patients)

I'm going to say something you probably won't like: Your beautifully designed medspa website is probably invisible to the fastest-growing source of new patient research. While you've been perfecting your injection technique and building loyal patient relationships (and yay for you1!), the way people find medspa providers has fundamentally changed. And most medspa owners have no idea it's happening.The Search Landscape Just Shifted (Again) Remember when you finally figured out Google SEO? When...

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Retention Is Your Problem

Retention Is Your Problem

Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on. You put needles in people's faces. You shoot lasers at coochies and take blades to chins. If your clients aren't raving fans and telling everyone they know to come visit you and even worse - aren't coming back to you again and...

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POPULAR

Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners

Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners

As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva Aesthetics' "entrepreneur equity" approach, recently detailed on the Medical Spa Insider podcast with AMSPA founder Alex Thiersch. Beyond Traditional Private Equity: How Aviva Aesthetics is Redefining Med Spa Partnerships If...

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Should You Hide Instagram Likes?

Should You Hide Instagram Likes?

Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.

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