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The Best Time to Start Your Medspa Blog? Right Now.

The Best Time to Start Your Medspa Blog? Right Now.

There's an old Chinese proverb that says The best time to plant a tree was 20 years ago. The second best time is today. The same wisdom applies perfectly to blogging for your business. As we dive into 2025, I'm seeing a not-so-great trend among medspa owners. Creating...

CDC Investigating Botox-Related Illnesses in Multiple States

CDC Investigating Botox-Related Illnesses in Multiple States

The Centers for Disease Control and Prevention (CDC) is investigating a concerning outbreak of botulism-like illnesses linked to counterfeit or mishandled botulinum toxin injections, commonly referred to as "Botox." This investigation comes after reports of adverse...

Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa

Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa

AYA Medical Spa Acquires Tribeca MedSpa In a move that signals its ambition to become a dominant player in the medspa industry, AYA Medical Spa —backed by private equity firm Eagle Merchant Partners —has acquired Tribeca MedSpa, a well-known name in New York’s...

Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?

Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?

AI is transforming industries, from content creation to automation. Based on the latest TechRadar survey, these are the top 10 AI tools that people are using the most in 2025. If you're wondering which AI tool is right for you, this guide will help you make an...

The 2-Second Trust Hack That Makes A Huge Difference

The 2-Second Trust Hack That Makes A Huge Difference

Six hundred sixty-two million dollars. That's how much Americans spent on neurotoxins like Botox in 2023 alone. But behind every dollar spent lies a critical moment of decision-making that happens faster than you might realize. Trust is currency in the medspa...

FBI Issues Warning on Fraudulent Semaglutide Compounding

FBI Issues Warning on Fraudulent Semaglutide Compounding

The FBI has issued a major warning (Alert I-022825-PSA, Feb 28, 2025) about fraudulent compounding practices involving semaglutide, the active ingredient in Ozempic and Wegovy. This alert is critical for medspa owners, weight loss clinics, and pharmacies—especially...

How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed

How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed

When Scrolling Takes a Turn What is the saying - "it's all fun and games until someone gets hurt?" Okay, maybe hurt is extreme, but if you are like me and while doom scrolling you come across a post - and no I won't name names - that is so odd, disturbing, crazy,...

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Pop-Up vs Embedded Subscribe Forms: What Works Best?

Pop-Up vs Embedded Subscribe Forms: What Works Best?

Table of Contents Introduction Pop-Up Forms: The Data-Backed Benefits Why Pop-Ups Work Best Practices for Pop-Up Email Capture Forms Embedded Forms: The Consistent Option Benefits of Embedded Forms Drawbacks of Embedded Forms Best Practices for embedded email...

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The 2-Second Trust Hack That Makes A Huge Difference

The 2-Second Trust Hack That Makes A Huge Difference

Six hundred sixty-two million dollars. That's how much Americans spent on neurotoxins like Botox in 2023 alone. But behind every dollar spent lies a critical moment of decision-making that happens faster than you might realize. Trust is currency in the medspa...

NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App

NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App

A recent report by NowSecure, a leading mobile app security firm, has raised serious concerns about the DeepSeek iOS mobile app, urging businesses to ban its use due to critical security vulnerabilities. For medspa professionals who handle sensitive client data, this...

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7 Best Gift Ideas for Aestheticians in 2024

7 Best Gift Ideas for Aestheticians in 2024

The holidays are just around the corner, and it’s time to find the perfect gift for the aesthetician in your life. Whether you’re shopping for skincare products, beauty tools, or luxury relaxation gifts, these top 7 picks for 2024 are sure to delight. Check out our curated list with direct links to buy!

This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas

This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas

The post-holiday period presents unique challenges and opportunities for medspas. As consumer priorities shift from gifting to self-improvement, it’s crucial to adapt your strategies to capitalize on the “New Year, New Me” mindset. From fitness and body contouring to wellness and recovery services, discover how to align your offerings with the latest consumer behavior trends and embrace the digital landscape to drive growth and success in the traditionally slower months of January and February.

Beyond Social Media: Understanding the Full MedSpa Customer Journey

Beyond Social Media: Understanding the Full MedSpa Customer Journey

In the competitive world of medical spas, many owners fall into a common trap: over-relying on social media as their primary marketing strategy. While platforms like Instagram and Facebook are great tools for showcasing before-and-after photos and engaging with...

Who Can Inject in Your State? Simplified Rules for Medspa Owners

Who Can Inject in Your State? Simplified Rules for Medspa Owners

If you’ve ever Googled “Can an RN do Botox in [my state]?” you’ve probably walked away more confused than when you started. Rules around injectables vary wildly, and most sources sound like they were written by a lawyer for other lawyers. Medspa owners don’t need more...

Why Professional Photos Are Essential for Your MedSpa Website

Why Professional Photos Are Essential for Your MedSpa Website

In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...

Treatment Room Utilization and Capacity Planner

Treatment Room Utilization and Capacity Planner

The Treatment Room Utilization and Capacity Planner is an essential tool for medspa owners looking to maximize the efficiency and profitability of their physical space. By inputting data such as the number of treatment rooms, operating hours, average treatment...

Staff Productivity and Commission Calculator

Staff Productivity and Commission Calculator

The Staff Productivity and Commission Calculator is a powerful tool for medspa owners to optimize their workforce and compensation strategies. By inputting key performance metrics such as hours worked, services performed, and retail sales for each staff member, this...

Service Pricing Calculator

Service Pricing Calculator

The Service Pricing Calculator is an indispensable tool for medspa owners to accurately price their services while ensuring profitability. This calculator takes into account all aspects of service delivery costs, including disposables, supporting items, provider...

Treatment Combination Profitability Calculator

Treatment Combination Profitability Calculator

The Treatment Combination Profitability Calculator is a valuable asset for medspas looking to create and price effective treatment packages. This tool allows you to input various treatments with their associated costs and prices, helping you determine the most...

Client Retention Predictor

Client Retention Predictor

The Client Retention Predictor is a sophisticated tool designed to help medspa owners anticipate and improve client loyalty. By analyzing factors such as visit frequency, average spend, time since last visit, customer satisfaction, and treatment variety, this...