Medspa Mastery Blog
Medspa Mastery offers a suite of digital growth solutions that supports organizations and medspas in extending their reach, amplifying their brands and creating expanding their businesses
How to Get to Your Why: The Medspa Content Framework That Actually Turns Viewers Into Clients
Most Content Dies in the Middle Medspas love posting educational carousels—“What is filler?”, “What is Botox?”, “Why microneedling works.”And that’s great… except it rarely drives a single booking. Why? Because education alone isn’t enough. Your audience doesn’t just...
Why Your Holiday Specials Need Dollar-Based Savings (Not Just Percentages)
I hate math - always have, always will and not sure if this is just me (highly doubt) but when specials or savings or discounts appear in the form of 20% off or 33% off (which should be criminal) I move along real quick. No thank you, too much work - because:...
What Happens When a MedSpa Closes? Protecting Client Packages, Gift Cards, and Building Trust
Recently, I was talking with Natasha Sherrill, owner of New Age Medspa in Anchorage, Alaska, and she was telling me a story that reminded me why this industry (and the people who have built it) can be so incredible. A few months back, a pretty successful medspa in...
GLP-1 Dispensing in Medspas: Complete Regulatory Guide for Semaglutide Administration vs. Dispensing
Understanding the Critical Difference Between Administering and Dispensing GLP-1s in Your Medspa If you’ve been asked about dispensing certificates, physician dispensing licenses, or whether your medspa can send patients home with GLP-1 medications like Semaglutide,...
Is IV Hydration Worth Adding to Your Medspa? (The Math Says Probably Not)
The Uncomfortable Truth About IV Hydration Revenue Full transparency: I've never gotten IV hydration... by choice. But nearly every conversation I have with a medspa owner includes the question: "What do you think about adding IV hydration?" And I get it. I...
Your Medspa Website is Invisible to AI Search (And That’s Costing You Patients)
I'm going to say something you probably won't like: Your beautifully designed medspa website is probably invisible to the fastest-growing source of new patient research. While you've been perfecting your injection technique and building loyal patient relationships...
From Skin Deep to Mind Deep: How Medspas Are Entering the Brain Era of Wellness
When my close friend lost her daughter unexpectedly this past summer, her family entered a season of unimaginable grief that noone is ever prepared to navigate. Her husband, who’d struggled with depression in the past, eventually sought help at a Dallas brain center....
Costco Now Sells Wegovy & Ozempic at $499
Update (Oct 2025): Costco pharmacies are now offering Wegovy and Ozempic for $499/month (4-week supply) to members who pay cash and present a valid prescription. Yeah, you read that right.Why Costco Is Making This Move Let's be real—this isn't charity. Costco...
Retention Is Your Problem
Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on....
Sorting Fact from Fiscal Fear: What the New Pharma Tariff Really Means for Your Medspa
I've been getting - I wouldn't say bombarded, but it is definitely a daily occurance - with messages about tariffs and Botox costs. Every panic-fueled Facebook Group post seems to create a flurry of more anxiety-driven bad information that helps no one and causes...
The New SEO Blueprint: Putting It All Together- Part 4
We've been on a journey. In Part 1, we introduced the concept of AI as an Answer Engine and the two new rules for winning local search. In Part 2, we showed you how to build an AI-ready digital storefront with your Google Business Profile (GBP). In Part 3, we gave you...
Proving Your E-E-A-T: The New Content Strategy – Part 3
In our last post, we showed you how to transform your Google Business Profile into a powerful, AI-ready digital storefront. Now, it's time to tackle the other half of the puzzle: E-E-A-T (Expertise, Experience, Authority, and Trust). E-E-A-T is Google's core principle...
GBP & AI Search: New Rules for Local Search – Part 2
In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...
The New Rules of Local SEO: Part 1
The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part III
READ PARTS I & IISpencer Fane LLP The medical aesthetics industry, once dominated by independent practitioners, has become a hotbed for private equity and other entrepreneurial investments. The allure is clear: a fragmented market with high-profit margins, a...
White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé
TL;DR: ELLE just ran a big investigation about counterfeit injectables, shady credentials, and limp oversight in med spas (published Aug 21, 2025). A lot of it is true (you know it, I know it)—and it’s exactly why ethical operators need to get loud, get transparent,...
Rhode Island Medical Spa Laws 2025: New Safety Act Requirements for Practice Owners
New legislation establishes mandatory facility licensing and enhanced supervision protocols for all Rhode Island medical spas - EFFECTIVE IMMEDIATELY! Rhode Island medical spa owners face significant regulatory changes following Governor Daniel McKee's signing of the...
The Medspa Owner’s Guide to Hiring and Training a Top-Tier Nurse Injector
How to bridge the skills gap and build your dream aesthetic team from the ground upEvery medspa owner knows the struggle: you're turning away clients because you can't find qualified nurse injectors. The aesthetic industry is exploding, but skilled injectors remain...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part II
READ PART IAcross the country, the medical spa industry is booming – offering patients aesthetic treatments like injectables, microneedling, and laser hair removal in a relaxed, luxurious environment. But behind the beauty lies a heavily regulated business. Despite...
AmSpa Names 25 Distinguished Women in Medical Aesthetics 2025: Industry Leaders Recognized at WALC Conference
News provided by American Med Spa Association, LLC Aug 06, 2025, 09:00 ETThe American Med Spa Association (AmSpa) has unveiled its prestigious list of Distinguished Women in Medical Aesthetics 2025, honoring 25 exceptional leaders who exemplify excellence,...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part I
In recent years, medical spas – commonly known as med spas – have surged in popularity, blending the clinical precision of medical procedures with the relaxing environment of traditional day spas. The demand for non-invasive medical aesthetic treatments like Botox,...
Obagi’s Skin Empire Just Bought Its Way Into Injectables — What That Means for Medspas
On July 23, 2025, Waldencast plc—parent company of Obagi Medical—acquired Novaestiq Corp. This deal gives Obagi U.S. rights to the global Saypha® line of hyaluronic acid (HA) fillers, which will be launched as Saypha ChIQ™ and MagIQ™ under the Obagi Medical brand....
The Florida “Shedspa” Story: Let’s Call This What It Really Is
Have you seen this story: A 50-year-old Florida woman named Rosa Mena was arrested after police say she was running an "unlicensed medical spa" in a shed in her backyard in Port St. Lucie. A victim experienced facial paralysis following a botched Botox injection she...
John Oliver, Medspas, and the Uncomfortable Truths the Industry Can’t Ignore
Originally aired June 9 on HBO, John Oliver’s takedown of the medspa industry on Last Week Tonight was long (26 minutes) and equal parts hilarious and horrifying—and it landed with a thud right in the heart of our field. If you’re a medspa owner who caught the...
Suburban Boston in the Hot Seat: Milton Medspa Botulism Case Raises Serious Questions
There’s a lot happening in suburban Boston right now—and not just on the True Crime TikTok front. As the Karen Read trial unfolds in real-time from a courthouse in Canton, MA... - yes, that Canton and yes I have watched this trial EVER.SINGLE.DAY #FKR IYKYK ... there...
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
What’s Going On in Texas? The Medspa Wild West
If it feels like every other medspa headline is coming out of Texas lately, you're not wrong—and it's not just your algorithm acting up. From counterfeit Botox to legislative crackdowns, the Lone Star State is at the center of a medspa maelstrom. Let’s unpack what’s...
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
In a recent viral Newsweek article, Plastic Surgeon, @alexisparcellsmd posted a TikTok answering the question - "what is the craziest complication you have seen," and went deep into the story. And no it wasn't about a tummy tuck or boob job (iykyk) it was about lip...
In the Loop: Exploring Aesthetic Loop
As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...
MY SALON Suite’s Growth in Minnesota Reveals a Shift in Medspa Business Models
As the aesthetics industry evolves, a new wave of medspa business models is emerging—and one name at the center of it is MY SALON Suite®. With franchise owner Brian Farrell opening his sixth Minnesota location, including the newest in Blaine, it’s clear the salon...
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...
Medspa Branding Warning: What the Renu vs. Renew Domain Case Teaches About Domain Name Disputes
If you're building your medspa brand online, choosing the right name—and securing your domain—is critical. But a recent UDRP case involving two Idaho-based spas shows what can happen when businesses try to strong-arm their way into domain ownership. In short? One spa...
FDA Cracks Down: Compounding Pharmacies Ordered to Stop Copying Ozempic and Wegovy
In a move that's sending ripples through the healthcare, telehealth, and weight-loss industries, a U.S. judge has rejected an attempt by compounding pharmacies to keep producing copies of Novo Nordisk’s blockbuster drugs, Ozempic and Wegovy. This decision ensures that...
AbbVie Files Fast-Acting/Shorter-Duration Botox Alternative for FDA Approval
In major news for the medspa industry, AbbVie has filed for approval of a fast-acting, short-duration Botox alternative known as TrenibotulinumtoxinE (TrenibotE). This new injectable aims to target moderate to severe frown lines with results that start showing in as...
AI-Powered Skincare Predictions: How Haut.AI’s SkinGPT is Transforming Patient Consultations
Bridging the Gap Between Clinical Data and Patient Expectations As aesthetic professionals, you have all faced the challenge of clearly communicating treatment results to patients. Traditional clinical studies give us valuable percentages and data points, but rarely...
Beyond the Feds: Ohio Cracks Down on 14 Med Spas for Misleading Semaglutide Claims
What’s happening in Ohio? Ohio Attorney General Dave Yost sent stern letters on April 16, 2025 to 14 med spas across the state, ordering them to stop implying their compounded versions of semaglutide and tirzepatide are FDA‑approved or just as safe and effective as...
What Happens to Botox and Fillers in Space?
Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Here’s a little secret that most medspas miss: your team of talented providers? They're not just injectors and estheticians — they're brand builders, trust anchors, and yes, SEO goldmines. If you don’t have individual provider pages on your website (and about 90+%...
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Spring brings a cluster of gift-giving holidays that present golden opportunities for medspa owners – Easter, Mother's Day, and Father's Day all trigger increased purchasing behavior and active online searches for self-care and gifting options. In today's AI-driven...
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva...
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
Academy Award-nominated actress Salma Hayek Pinault has made her first-ever venture into aesthetic partnerships, becoming the global brand ambassador for Ultherapy PRIME® – a strategic move that perfectly aligns with the industry's shift toward treatments that enhance...
Will Trump’s Tariffs Make Botox More Expensive? Here’s What Medspa Owners Need to Know
Trade wars aren’t just for economists and politicians anymore. With proposed import tariffs making headlines again in 2025, medspa owners have a new concern on their radar: Will neuromodulators like Botox, Dysport, and Jeuveau become more expensive? Short answer: Yes,...
Eli Lilly Sues Empower Pharmacy Over Tirzepatide—What Medspas Need to Know ASAP
In a major move that could send shockwaves through the aesthetics and weight loss industry, Eli Lilly has just filed lawsuits against two major compounding pharmacies—Empower Pharmacy and Strive Pharmacy—for selling unapproved versions of tirzepatide, the active...
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
The Best Times to Post on Social Media in 2025 (Backed by Data)
We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement. In this post, we’ll dive into the latest...
“How Do I Keep Clients From Leaving After the Peptide Ban?” – Your Top Questions Answered
You Are Not Alone Over the past month, MedSpa Mastery readers have flooded not just our emails, but social sites, quora, forums, reddit with the hundreds of questions about the compounded semaglutide/tirzepatide ban. Here are the top questions we’re hearing regarding...
Best Neuromodulator ROI 2025: Cost Comparison Botox, Daxxify, Juveau, Dysport, Xeomin & Letybo
Best Neuromodulator 2025: Compare Botox, Daxxify, Juveau, Xeomin & Letybo Medical Spa injectors all have their favorites, but if you are new to the industry or are considering adding Letybo to your neuromodulator offerings, then understanding the ROI associated...
Industry Update: Alpha Aesthetics Partners Expands Network with Mint & Needle Acquisition
Alpha Aesthetics Partners has announced its newest partnership with Mint & Needle, a Delaware-based aesthetics practice that has been making waves since its founding in 2019. This acquisition marks another strategic expansion for Alpha Aesthetics Partners, which...
XWELL Expands into the Medspa Sector: What It Means for the Industry
XWELL, a company traditionally focused on wellness services, has announced its expansion into the medical spa sector with plans to acquire multiple medspa locations by the end of 2025. This move aligns with the industry’s growing trend of strategic mergers and...
Federal Judge Halts Compounded Copies of Eli Lilly’s Weight Loss Drugs
Date: March 6, 2025Source: The Hill In a game-changing ruling, a federal judge in Texas has stopped compounding pharmacies from making affordable versions of Eli Lilly’s blockbuster weight loss drugs, Zepbound and Mounjaro. On March 5, 2025, Judge Mark Pittman upheld...
Is Allergan Scaring MedSpa Owners into Loyalty? Dr. Subbio Calls Out Pushy Tactics
Dr. Christian Subbio’s viral Instagram post with 603 shares, 293 comments, 2,871 likes (at the time of this posting) has medspa owners buzzing. The Philly plastic surgeon blasted Allergan, claiming their Botox ad (patients leave at “twice the rate” when switched off...
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
The End of an Era: How FDA's Shortage Declaration and Novo's DTC Move Are Crushing MedSpa Revenue Streams The weight loss industry is undergoing a seismic shift as pharmaceutical giant Novo Nordisk launches its direct-to-consumer (DTC) NovoCare® Pharmacy program,...
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
As Medspa owners and practitioners, it it s a never ending job keeping up with the latest skin care products solutions to help your clients... and stay stay innovative, progressive and ahead of the competition. Skinbetter Science launched their new skin supplement on...
How Much Should Your MedSpa Spend on Marketing? The Data-Driven Answer
As a medical spa professional, you've probably asked yourself: "What percentage of my revenue should I invest in marketing?" It's a critical question that can make or break your practice's growth and visibility in an increasingly competitive landscape.You'll want to...
FBI Issues Warning on Fraudulent Semaglutide Compounding
The FBI has issued a major warning (Alert I-022825-PSA, Feb 28, 2025) about fraudulent compounding practices involving semaglutide, the active ingredient in Ozempic and Wegovy. This alert is critical for medspa owners, weight loss clinics, and pharmacies—especially...
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
When Scrolling Takes a Turn What is the saying - "it's all fun and games until someone gets hurt?" Okay, maybe hurt is extreme, but if you are like me and while doom scrolling you come across a post - and no I won't name names - that is so odd, disturbing, crazy,...
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Last December, the FDA announced "shortage" of tirzepatide, last month about Eli Lilly suing Medspa, and just last week, we saw the FDA announce that compounding pharmacies must stop the production and sale of semaglutide. Now, compounding pharmacies are taking legal...
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
In a recent investigative report by KXAN News, significant concerns have been raised about the oversight of Botox and similar injection procedures (e.g. Filler, IV Therapy) in Texas. The findings revealed alarming gaps in regulation that allow almost anyone to become...
Letybo: A New Neuromodulator Enters the U.S. Market
If you’ve been keeping up, you may remember hearing last year about Letybo (LetibotulinumtoxinA), the newest FDA-approved neuromodulator designed to treat glabellar lines. While official release date hasn't been announced, there’s buzz around its arrival in the U.S.,...
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
As someone who has been involved in medspa industry from a unique angle for years now, I was thrilled when I heard that Kyle Scheele was chosed as the Keynote at the 2025 conference in Vegas in April. Alex Thiersch and Cathy Christensen spoke with Kyle on...
Empower Aesthetics Partners with Sea Mist MedSpa: A New Chapter in the Evolving MedSpa Industry
The medical aesthetics industry continues to evolve, and strategic partnerships are emerging as a key driver of growth and innovation. In its latest move, Empower Aesthetics, a leader in empowering aesthetic practices through cutting-edge technology and business...
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
AYA Medical Spa Acquires Tribeca MedSpa In a move that signals its ambition to become a dominant player in the medspa industry, AYA Medical Spa —backed by private equity firm Eagle Merchant Partners —has acquired Tribeca MedSpa, a well-known name in New York’s...
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, from content creation to automation. Based on the latest TechRadar survey, these are the top 10 AI tools that people are using the most in 2025. If you're wondering which AI tool is right for you, this guide will help you make an...
FDA Announces Resolved Shortage on Wegovy and Ozempic: What This Means For Semaglutide and Medspas
In a move that could shake up the medical spa industry, the FDA has officially resolved the shortages of Ozempic and Wegovy, signaling a potential crackdown on compounded semaglutide. This decision directly impacts medspas offering weight loss services, as many have...
The 2-Second Trust Hack That Makes A Huge Difference
Six hundred sixty-two million dollars. That's how much Americans spent on neurotoxins like Botox in 2023 alone. But behind every dollar spent lies a critical moment of decision-making that happens faster than you might realize. Trust is currency in the medspa...
NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App
A recent report by NowSecure, a leading mobile app security firm, has raised serious concerns about the DeepSeek iOS mobile app, urging businesses to ban its use due to critical security vulnerabilities. For medspa professionals who handle sensitive client data, this...
How Med Spas Can Compete in the Convenience Economy: Lessons from Pinch’s Expansion to Seattle
The world is changing, and convenience is king. People don’t like to wait—whether it’s for food, transportation, or even beauty treatments. We’ve talked a lot about how med spas need to pivot to meet consumer demand, covering everything from ecommerce to walk-in Botox...
COO Lindsay Malachowski Bids Farewell to SKINNEY Medspa
After eight transformative years, Lindsay Malachowski has announced her departure as Chief Operating Officer of SKINNEY Medspa and Wellness. Her departure marks the end of an era for one of the most influential names in the medspa industry, but it also signals an...
Why Every Medspa Owner Is Buying Machines Wrong (And How The Client-First Machine Method™ Fixes It)
The most common mistake medspa owners make over and over again when buying a new device: they focus on what’s trendy, what competitors are using, what fits within their budget, what gives good results, the price, or what sales reps promise will be the next big thing....
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Why Your Medspa is Missing Out on Easy Money: A Digital Wake-Up Call As a medspa consultant, I see it constantly: beautiful websites showcasing amazing services... with no way to actually buy anything from them. Let me be direct - your website isn't a digital...
Where Did All the Reviews Go? Google’s Latest Bug is Hitting Locals—Will They Come Back?
If you’ve recently checked your Google Business Profile and noticed reviews missing, you’re not alone. A major Google bug has been causing reviews to disappear from local business listings since around February 7, 2025. Many business owners, including medspa...
“Skin by Lovely™ and Corrective Skincare LA Merge: A New Model for Medspas (Oregon and Washington Are Next)
The medspa industry is no stranger to change, but the recent merger between Skin by Lovely™ and Corrective Skincare LA marks a bold new chapter—not just for these two iconic Los Angeles-based practices, but potentially for medspas nationwide. As the industry navigates...
Allergan Aesthetics to Launch Three New State-of-the-Art Training Centers in the U.S., Expanding Access to High-Quality Aesthetics Training
PR Newswire - February 12, 2025 – Irvine, CA – Allergan Aesthetics, an AbbVie company, has announced the launch of three new state-of-the-art training centers in the United States, reinforcing its commitment to advancing education and expertise in medical aesthetics....
New Rules Crack Down on Bad Behavior at Medical Conferences
No, it isn't what you think - this is more of a don't be a jerk kind of initiative. So, in a bold move to address unprofessional conduct —the Society of Thoracic Surgeons (STS) and the European Association for Cardio-Thoracic Surgery (EACTS) —have introduced...
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
Move over, sports drinks and snack sponsors - there's a new player in the Super Bowl lineup, and they're proving that local boundaries don't limit success! While the Kansas City Chiefs and Philadelphia Eagles prepare to battle it out in New Orleans in Super Bowl LIX,...
The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
The party’s over. For years, the aesthetic industry felt like an unstoppable gold rush. Hang a shingle, buy some devices, hire injectors, and watch the money roll in. That era is over. The numbers prove it. The Medspa Boom and Bust graphic paints a clear picture:...
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Choosing the right Electronic Medical Records (EMR) system for your medspa can feel overwhelming—especially when there are so many options available. From AI-powered insights to telehealth capabilities, inventory management, and CRM tools, each system caters to...
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online...
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
MedSpas thrive on visuals—from stunning before-and-after photos to eye-catching promotions for specials like Valentine’s Day and monthly offers. While these graphics are the shiny, attractive exterior of your marketing efforts, they need the “engine” of compelling...
New Treatment for Frown Lines Unveiled at IMCAS: RelabotulinumtoxinA by Galderma
In the ever-evolving world of aesthetic medicine, staying ahead on top of new developments and treatments is crucial for medspa owners. The recent International Master Course on Aging Science (IMCAS) conference, which concluded last week, brought together leading...
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
The Problem with AI-Generated Content: A Sea of Sameness Let’s face it—AI has revolutionized content creation. With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns... and just like that everything looks/feels/reads...
Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval
Evolus, the aesthetics company known for Jeuveau®, has announced record-breaking financial results for 2024 and is preparing to disrupt the dermal filler market with the highly anticipated launch of Evolysse™. While the official launch is expected in Q2 2025 now that...
The Best Time to Start Your Medspa Blog? Right Now.
There's an old Chinese proverb that says The best time to plant a tree was 20 years ago. The second best time is today. The same wisdom applies perfectly to blogging for your business. As we dive into 2025, I'm seeing a not-so-great trend among medspa owners. Creating...
Allergan Aesthetics Unveils AA Signature Program at IMCAS 2025, Elevating Multimodal Treatment Strategies
Allergan Aesthetics, an AbbVie company, has announced the launch of its AA Signature Program at IMCAS 2025, a move set to redefine patient-centric, multimodal treatment planning in aesthetics. This new initiative underscores the company’s commitment to advancing...
Healthcare Pioneer Dr. Loretta Ford, Co-Creator of the Nurse Practitioner Role, Passes Away at 104
The healthcare community mourns the loss of Dr. Loretta "Lee" Ford (1920-2025), whose groundbreaking work revolutionized modern healthcare delivery. Dr. Ford, alongside Dr. Henry Silver, established the first nurse practitioner program in 1965, creating a new category...
Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Are you planning to open a medspa or already running one? Understanding the crucial roles of Medical Directors and Collaborating Physicians could be the difference between a thriving business and potential legal complications. In this comprehensive guide, we'll break...
Tikitoro, Skincare Brand for Kids and Teens, Secures Investment on Shark Tank
Tikitoro, a pioneering skincare and haircare brand for children, has made waves after securing ₹25 lakh (around $30,000 USD) from Namita Thapar on Shark Tank India Season 4. This strategic investment is set to propel the brand forward, focusing on new product...
CDC Investigating Botox-Related Illnesses in Multiple States
The Centers for Disease Control and Prevention (CDC) is investigating a concerning outbreak of botulism-like illnesses linked to counterfeit or mishandled botulinum toxin injections, commonly referred to as "Botox." This investigation comes after reports of adverse...
How To Barter Services Correctly: With Service Template
Starting a medical spa—or any business, really—often feels like a crash course in resourcefulness. When funds are tight, you might find yourself exploring creative options, including bartering services. Sure, in a perfect world with unlimited budgets, bartering...
HIPAA Compliance and Your Website: Don’t Fall for the Myths and Scare Tactics
Recently, a Medical Spa Owner reached out to us to share an experience they were pretty annoyed by: they received a call from a website design company claiming their site wasn’t HIPAA-compliant because of the platform it was built on. Specifically, the caller told...
20 Ways to Answer the Question, “How Are You?” (And 20 Ways Not To)
Whether you’re an injector, microblader, esthetician, laser technician (or really any job that provides a service to people on the daily) you see countless clients each month—and hear the question, “How are you?” just as many times. While it might seem like throwaway...
How to Save Your TikTok Videos: A Quick Guide for Users
TikTok will be back on the app store eventually (so we have been told) and when it does return, it would be a good idea to start saving your videos. Whether you’re sharing educational tips, showcasing before-and-after transformations, or engaging with your audience,...
2025 Aesthetic Everything® Awards: And The Winners Are…
Aesthetic Everything®, the beauty industry's premier PR platform with over 1 million social media followers, has announced its highly anticipated 2025 award winners. For 16 consecutive years, these awards have recognized outstanding achievement in the aesthetics...
Eli Lilly Sues 2 More Medspas Over Compounded Tirzepatide
In a bold move to protect its proprietary medications, Eli Lilly has filed lawsuits against two medical spas, Thrive Health and Wellness LLC in Colorado and Valhalla Vitality LLC in New York, for selling unapproved products claiming to contain tirzepatide. Tirzepatide...
What Are Aesthetician Bridge Practices?
While reading an article just the other day, I came across something I had never heard of before: Aesthetician Bridge Practices. Intrigued by the name, I dove in and discovered a business model that could potentially reshape the way medspas operate, making them safer...
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Networking at conferences can feel intimidating, especially if you’re introverted or attending alone. But conferences are one of the best ways to build meaningful relationships, learn from industry leaders, and grow your career or business. If you’ve ever wondered how...
How To Track Medical Spa Employee Performance: Importance and Free Template
Picture this: Your med spa is thriving, your team is motivated, and your revenue is soaring. Not just a dream—this is the reality for med spas that master the art of performance tracking. Let's dive into how you can make this your success story. Why Most Med Spas Get...
Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry
In a no-holds-barred interview on Culture Apothecary, Whitney Ray Di Bona didn’t pull any punches when it came to the medspa industry. Toxic product injury lawyer turned advocate for safer beauty, Di Bona went straight for the jugular, calling CoolSculpting “the...
ASDSA Study Sparks Calls for Medical Spa Safety Reform: Urges Stronger Oversight
The American Society for Dermatologic Surgery Association (ASDSA) has issued a stark warning about the potential risks posed by the rapidly expanding medical spa industry. In a recent study titled Supervision Unveiled: Navigating the Supervision Landscape in Medical...