Medspa Mastery Blog
Medspa Mastery offers a suite of digital growth solutionsĀ that supports organizations and medspas in extending their reach, amplifying their brands and creating expanding their businesses
Marketing and Growth
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
Itās no secret that the beauty and wellness industries are dominated by a universal desire: to look younger. Specifically, 10 years younger. From skincare routines to advanced medspa treatments, āhow to look 10 years youngerā is a question that constantly arises in...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefrontāit's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
Digital Gift Cards for MedSpas: Boost Your Business Online
Gift cards are a powerful tool to boost sales and enhance customer engagement all year round. If youāre not offering branded, digital gift cards prominently on your website, youāre leaving money on the table!Why Digital Gift Cards Are Essential for Your Medspa...
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Googleās recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
The aesthetics industry is rapidly changing, and while social media remains one of the most powerful tools for medspas to attract, educate, and retain clients, many practitioners still struggle with ineffective or "no" strategies that do more harm than good. In 2025,...
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
As the air turns crisp and the leaves begin to change... (and it's football season, go Ducks!) ...there's an undeniable shift in our surroundings that signals the arrival of fall. For me, fall feels comforting is synonymous āthink cozy sweaters, warm drinks, and the...
Beyond Social Media: Understanding the Full MedSpa Customer Journey
In the competitive world of medical spas, many owners fall into a common trap: over-relying on social media as their primary marketing strategy. While platforms like Instagram and Facebook are great tools for showcasing before-and-after photos and engaging with...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...
How the Revamped AllÄ Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped AllÄ Best Friends Club from Allergan Aesthetics...
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
This biggest mistake I see new Medspa owners make is not understanding the importance of creating a strategic aggressive, professional, multi-channel marketing plan BEFORE they open their doors.Every business is a marketing business first, and then it is what you do,...
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
As a medspa owner, you know the importance of attracting clients from your local area. One of the most effective ways to do this is through local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from...
Boost Your Medspa’s Social Media Presence: What NOT to Post
One of the biggest mistakes medical professionals- (medspa owners, aestheticians, injectors, microbladers - you know who you are) -make when posting on social is forgetting that THE GOAL is to:establish yourself and your business as experts in your field build the...
Why Boundaries Are Your Business’s Best Friend
Opening scene: A sun-drenched resort, the gentle lapping of waves against the poolside, and the faint clink of ice in tropical drinks. You got it? Now, zoom in on a familiar scene - a woman, smartphone in hand, squinting against the glare as she juggles a video call...
The Power of Patient Reviews: Why They Matter and How to Get More
In the digital age, online reviews have become a cornerstone of success for businesses across all industries. Whether you're choosing a new restaurant, buying a product, or booking a service, chances are you've looked at reviews to guide your decision. For medspas,...
6 Essential Steps to Prepare Your MedSpa for a Future Sale
Running a successful medspa is a rewarding experience, but what happens when itās time to sell? Whether youāre looking to retire, move on to another venture, or just want to cash in on your hard work, itās crucial to know whether your medspa is truly saleable. In this...
Artificial Intelligence
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POPULAR FEATURES
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INDUSTRY NEWS
FDA Issues Warning Letter About “BLT 1-2-3 Cream”: What Medspa Owners Need to Know
The FDA has issued a warning about Centura Pharmaceuticals’ “BLT 1-2-3 Cream,” citing compliance and safety concerns. Medspa owners should review their inventory, halt use of the product, and prioritize client safety while staying updated on regulatory actions.
Allergan Aesthetics Announces Free Online Business Education Program for Aesthetic Practices
Allergan Aesthetics announces the launch of its AMI Business Education program, providing free online courses to support the growth of aesthetic practices. Available 24/7 through the AMI Online platform, these concise modules focus on key areas like goal setting, patient retention, and lead conversion.
Navigating Advertising Compliance in the Medspa Industry: What You Need to Know
In light of recent FDA actions, including their warning to Merz Pharmaceuticals for a misleading Instagram ad, itās essential for medspa owners to understand the basics of advertising compliance. As medspa services increasingly gain popularity, so does scrutiny from...
FDA Cautions Merz for Misleading Instagram Ad on Botox Competitor
The FDA recently issued a warning to Merz Pharmaceuticals over an Instagram advertisement promoting their Botox competitor, Xeomin. The ad drew attention for suggesting that Xeomin is free from additives and more "natural," implying a potential advantage over Botox....
Top 10 RN and NP Aesthetic Injectors in the U.S – 2024
As 2024 comes to a close, itās time to recognize some of the leading Registered Nurses (RNs) and Nurse Practitioners (NPs) who have set the standard in aesthetic injectables this year. In a field known for innovation and patient-focused care, these skilled...
Top MedSpa Conferences in the US for 2025
Are you looking to expand your skills, network with industry leaders, and discover cutting-edge trends in aesthetics? The 2025 calendar is packed with must-attend conferences for medspa owners, injectors, and skincare specialists. But with so many options, how do you...
2024 Medspa Industry Insights: Where Does Your Business Stand?
In todayās competitive aesthetic industry, staying informed about key trends and benchmarks is crucial. The American Med Spa Association (AmSpa) recently released its comprehensive 2024 Medical Spa State of the Industry Report, providing valuable insights into how...
Black Particles Found in Weight Loss Shots: California Compounding Pharmacy Shutdown Sends Shockwaves Through Aesthetic Industry
Breaking News: FDA Investigation Reveals Major Safety Concerns In a dramatic turn of events that has stunned the medical aesthetics community, a California compounding pharmacy was forced to cease operations after FDA investigators discovered alarming safety...
CoverWell Enters Medical Spa Market with AmSpa Partnership
CoverWell, a new provider of procedure protection plans, has entered the medical spa industry through a partnership with the American Med Spa Association (AmSpa), where it will serve as a Platinum Vendor Affiliate. This development introduces a new type of financial...
Flycatcher Medspa: Revolutionizing Men’s Aesthetics in Spicewood, Texas
Flycatcher, a pioneering medical aesthetics practice exclusively for men, has officially opened its doors in Spicewood, Texas, offering a range of non-invasive, anti-aging treatments tailored to male clientele. A Male-Centric Approach to Aesthetics Recognizing the...
Understanding the Legalities of Compounded Tirzepatide: What Medspas Need to Know
Published on November 1, 2024 As medspas increasingly incorporate weight loss treatments into their offerings, tirzepatide has emerged as a notable option. However, the legal landscape surrounding the compounding of this medication is complex and evolving. This...
BotoxĀ® Cosmetic Receives FDA Approval for Platysma Bands: What This Means for Your MedSpa Clients
In exciting news for aesthetic professionals, BotoxĀ® Cosmetic (onabotulinumtoxinA) has received FDA approval for treating moderate to severe vertical platysma bands. These vertical bands, often referred to as neck or jawline bands, can cause a noticeable aging effect,...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
Omni Aesthetics Unveils Groundbreaking AutoCorreā¢ Procedure
sNEWS PROVIDED BYEIN PresswireJul 17, 2024, 9:28 AM ET In the ever-evolving world of aesthetic medicine, innovation is key to providing clients with the best possible results. Today, Omni Aesthetics share news of a new treatment to the aesthetics industry. Omni...
PNW MedSpa Collaborative Launches to Unite Aesthetic Professionals in the Pacific Northwest
Vancouver, WA ā July 1, 2024Ā ā The PNW MedSpa Collaborative, a groundbreaking initiative designed to connect aesthetic professionals across the Pacific Northwest, has officially launched. This innovative network aims to foster a vibrant community of medical spa...
The Booming Global Medical Spa Industry: Trends and Projections
SOURCE: GLOBALNEWSWIRE. TheĀ "Medical Spa - Global Strategic Business Report"Ā report has been added toĀ ResearchAndMarkets.com'sĀ offering. The global medical spa industry is experiencing unprecedented growth, driven by an increasing demand for non-invasive aesthetic...
FTC Non-Compete Ban: A Seismic Shift for Medspas
The Federal Trade Commission's (FTC) groundbreaking decision to ban non-compete agreements is set to send shockwaves through the medspa industry, where these restrictive covenants have long been a common practice for many business owners. The ruling promises to...
INNOVATIONS AND TREATMENTS
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