Medspa Mastery Blog
Medspa Mastery offers a suite of digital growth solutions that supports organizations and medspas in extending their reach, amplifying their brands and creating expanding their businesses
The Partnership Boom Continues: Empower Aesthetics Joins Forces with Leading Medspas
2025 is shaping up to be the year of partnerships in the medspa world. Hot on the heels of Alpha Aesthetics’ latest partnership and Nordstrom’s collaboration with SkinSpirit, Empower Aesthetics has announced strategic partnerships with Georgous Aesthetic Bar and Livio...
Nordstrom Teams Up with SkinSpirit: Big Retail Moves Beyond Beauty Counters—What This Means for the Medspa Industry
Nordstrom’s latest partnership with SkinSpirit at its New York flagship store is more than a typical luxury beauty play—it’s a bold step into the world of advanced medical aesthetics. Offering services like Botox, dermal fillers, microneedling, and clinical-grade...
Alpha Aesthetics Partners with Another Medspa: How Do These Deals Actually Work?
The aesthetics industry continues to evolve as Alpha Aesthetics Partners announces its latest partnership with Inbloom Health + Medispa of New Hampshire, marking another strategic move in the rapidly consolidating medspa sector. This partnership highlights a growing...
Nikki Glaser and Ariana Grande on Botox and Fillers: Golden Globes 2025 Host Gets Real About Celebrity Beauty Treatments
Celebrities and Injectables: Nikki Glaser's Golden Globes Jokes About Hollywood Beauty Standards Go Viral The 2025 Golden Globes became more than just another awards show when host Nikki Glaser brought down the house with her hilarious takes on Hollywood's open secret...
Pop-Up vs Embedded Subscribe Forms: What Works Best?
Table of Contents Introduction Pop-Up Forms: The Data-Backed Benefits Why Pop-Ups Work Best Practices for Pop-Up Email Capture Forms Embedded Forms: The Consistent Option Benefits of Embedded Forms Drawbacks of Embedded Forms Best Practices for embedded email...
Canadian Aesthetics Congress 2025 Offers Free Tickets for Select U.S. Clinics
The Canadian Aesthetics Congress 2025 has announced an initiative offering free tickets for U.S.-based aesthetic professionals in select states, including Washington State. This offer is part of a British Columbia tourism development effort aimed at encouraging U.S....
The Rising Costs of Cosmetic Surgery: What Medspa Owners Need to Know for 2025
Cosmetic surgery continues to rise in popularity, with more people seeking aesthetic enhancements to look and feel their best. However, as demand increases, so do the costs. For medspa owners, understanding these cost trends can provide valuable insights into client...
Generation Beta: Because “404: Generation Name Not Found” Was Too Long
2025 is here and let's give a big welcome to all the little adorable babies that have been born in the last couple of days, as we annoint you... Generation Beta. So we're really naming a generation after what tech companies call their buggy,...
Google Ads vs. Instagram Ads: Which is Better for Your Medspa?
Feeling lost in the world of digital ads for your medspa? You're not alone. With Instagram showing off gorgeous before-and-afters and Google capturing people actively searching for treatments, it's tough to know where to focus your marketing budget. Let's cut through...
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Every successful business starts with a clear plan, and as a medspa owner, setting the right goals can be the key to unlocking growth in 2025. But goals like “get more clients” or “improve my business” are often too vague to drive real results. That’s where SMART...
Good Faith Exam vs. Consultation: What’s the Difference?
If you've ever wondered about the difference between consultations and Good Faith Exams in your medspa, you're not alone! Let's dive into why these get mixed up and what you really need to know to keep your practice both client-friendly and legally compliant.What's...
Dry January and Beyond: How Cutting Alcohol Could Transform Your Business and Life
Dry January isn’t just a trendy challenge—it’s an opportunity to reevaluate habits and unlock new potential. Beyond the well-known health perks, reducing alcohol consumption can boost focus, creativity, and overall success. For medical spa professionals, where energy...
Does Adding Vitamin B to Tirzepatide Formulations Make Them FDA-Compliant?
Following the FDA’s December announcement resolving the tirzepatide injection shortage, many compounding pharmacies have reached out to their clients to clarify how these changes impact their ability to provide compounded medications. If you’ve received emails from a...
Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First
I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Should You Hide Instagram Likes?
Instagram’s option to hide the number of likes on posts has sparked plenty of discussion since its introduction. For medspa owners, whose Instagram accounts are often critical for showcasing results, building trust, and attracting new clients, deciding whether to hide...
Mel Robbins, Marcus Aurelius, and Buddha Walk Into a Bar: The Timeless Secret to Peace in 2025
As the 2024 finale approaches and a new year begins, many of us find ourselves juggling family dynamics, professional demands, and personal expectations. It’s the perfect storm for feeling overwhelmed by external chaos. Enter thought leaders like Mel Robbins (Let...
Open Source vs. Closed Source Website Platforms: Which is Best for Your Medspa?
When it comes to choosing a website platform for your medspa, it is easy to get overwhelmed with all the of choices and if you aren't the techy type you may just lean towards the easiest option. But, as we know if life and business, easy is not always best. There are...
Allergan Listened: A Positive Step Forward with Allē Loyalty Program
In the ever-evolving world of aesthetics, change is often a double-edged sword. Recently, Allergan, an AbbVie company, rolled out significant changes to their popular consumer loyalty program, Allē. While designed to enhance patient and practice outcomes, the new...
FDA Announces End of Tirzepatide Shortage: What This Means for Medspas and Compounders
December 19, 2024By Medspa Mastery News Team The FDA has officially declared the shortage of tirzepatide, the active ingredient in popular medications like Mounjaro and Zepbound, resolved. For months, compounding pharmacies filled the gap, providing off-label versions...
Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?
As the stock market takes a nosedive and prices continue to rise, businesses are closely watching consumer behavior to understand how spending patterns might shift in 2025. Historically, the beauty industry has shown remarkable resilience during economic downturns, a...
I Tried Sora’s AI Video Generation—And I Am Officially Freaked Out
I love AI. I give platforms nicknames (chat gpt is "Chad" my main man and when he is not performing up to my standards I hit up my side piece "Claude,"). Most days I also tap into the genius of Perplexity, Notebook LM, Midjourney, and tinker with Eleven...
Inversion Therapy: How One Doctor’s Upside-Down Botox is Changing the Face Game
According to a recent Page Six report, renowned facial plastic surgeon Dr. Barry Weintraub has revealed an unexpected trick for administering Botox: gently tilting patients so they’re nearly upside down during injections. Why the "Upside Down" Approach? Dr....
This Version of “Creep” Shows What Your MedSpa Can Learn About Standing Out
You’ve likely heard Radiohead’s “Creep” countless times—it’s more than three decades old now, and has been reimagined by artists again and again. But recently, I came across a version that completely caught me off guard in the best way. Avie Sheck’s take, featuring...
3 Things to Focus On to Make Your Aesthetics Business Successful in 2025
As an aesthetician, you’re not just in the business of providing effective treatments - you’re also running a business that needs strategy and structure in order to thrive. The aesthetics industry is evolving rapidly, with new trends, technologies, and client...
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
If you’ve been tuning into recent buzz in the beauty and sexual wellness worlds—or you listen to Howard Stern — you may have heard of “Hole Tox.” That’s right: Botox injections into the anal area. While Hole-Tox or aka known as the less visually descriptive, but also...
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
10 Questions to Ask The Vendor Before You Buy Your Next (or first) Treatment Machine
Here we go, here we go, here we go again... The end of the year approaches, and this means medspa owners find themselves on the receiving end of the laser rep who has a "demo machine" that just happens to be available — but only if you act fast. The urgency, the...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The champagne bottles are empty, and the holiday cookies are gone. As clients trade their party outfits for gym clothes and shift their focus from gifting to self-improvement, medspa owners and practitioners face unique challenges—and opportunities—in aligning with...
HIPAA Compliance and Business Associate Agreements (BAAs): What Medspas Need to Know
HIPAA laws are designed to protect patient privacy and ensure the security of Protected Health Information (PHI). Medspas, as healthcare providers, must comply with these laws to avoid penalties, maintain patient trust, and safeguard sensitive data. A key component of...
Parallel Health’s “Blue Biotic” Challenges Botox with Cutting-Edge Microbiome Science
Precision peptides meet microbiome science to promise 150% wrinkle reductionNews provided by EIN Presswire Dec 09, 2024, 9:02 AM ET Parallel Health, a trailblazer in the skincare industry, has launched a revolutionary anti-aging product, "Blue Biotic," harnessing the...
American Spa Announces Winners of the 2024 Professional’s Choice Awards
Celebrating Spa Excellence: 2024 Professional's Choice Awards Winners The highly anticipated 2024 Professional's Choice Awards from American Spa have been announced. Each year, this prestigious recognition highlights the industry’s best products, services, and brands...
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
When it comes to medspa websites, some brands are absolutely crushing it. They're sleek, engaging, and designed to keep clients hooked. If you're planning a website refresh in 2025, take a page out of these medspa pros' books. Their 2024 success sets the bar for where...
How SkinCeuticals’ Pro 1:1 Consultations Could Boost Your Aesthetics Business
In a world that’s increasingly turning to virtual solutions, SkinCeuticals is leading the charge with its Pro 1:1 Virtual Consultation service. Launch in late November 2024, this program connects customers directly with licensed aestheticians through drop-in or...
Lindsay Lohan’s Glow-Up: Injectors, Speculation, and the Power of Peels
Lindsay Lohan has been the talk of the town lately, not for another iconic “Mean Girls” reunion, but for her radiant new look that has everyone wondering: what did she do, and how can I get that? Instagram injectors, plastic surgeons, and skincare enthusiasts have...
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
The Skincare Ingredient Everyone’s Talking About Salmon DNA, also known as polydeoxyribonucleotides (PDRN), has been generating buzz in the skincare world for the past couple of years - and since it appears to be a trend that is not going way, we are going to break it...
How to Quickly Check if a Product is FDA Approved for Your Medspa
As the Aesthetics Industry continues to grow at a staggering rate, oversight will be stricter - and players flashing shiny things to captilize on this growth will continue to emerge. Ensuring that the products you use in your medspa or aesthetic practice are...
FDA Issues Warning Letter About “BLT 1-2-3 Cream”: What Medspa Owners Need to Know
News Release: November 29, 2024 The FDA has issued a critical warning letter to Centura Pharmaceuticals Inc. regarding their product, BLT 1-2-3 Cream. If your medspa uses this topical analgesic cream, it’s time to evaluate your inventory and take proactive steps to...
Do You Need to Get Your Boss a Christmas or Holiday Present?
The holidays are coming up, and that age-old question pops up: "Should I get my boss a Christmas present?" Ah, the awkwardness of holiday etiquette in the workplace! It’s a classic dilemma that really depends on the culture of your office, your relationship with your...
The #1 Gift You Should Give Your Employees in 2024
What should you give your employees for Christmas? Cash. Money. Moolah. Dinero. That's what they want, and that’s what you should give them. Maybe you're thinking, "But we have a nice Christmas Party at a fancy restaurant that isn't cheap." That’s great—throw your...
Walk-In Botox Services: Before You Hate the Idea, Hear Us Out
If you’re an injector, practice manager, or receptionist reading this, I get it. The idea of walk-in Botox probably sounds like chaos. No appointments? No structure? A steady stream of unpredictable clients disrupting your day? It feels like a logistical nightmare...
Why Checking Product Expiration Dates is Essential for Your Medspa (Plus a Free Product Inventory Spreadsheet!)
In the hustle of running a medspa, keeping track of every detail can be overwhelming—but ensuring that your products are not expired is a must do. Expired products, whether for client treatments or your backbar inventory, can lead to significant problems, ranging from...
Spotlight on Ana Delgado: Founder & CEO at DentaSpa Seminars; International Academy of Facial Aesthetics and CosMedic Solutions
In the latest episode of Vitality Vault, I had the delightful privilege of speaking with Ana Delgado, a powerhouse in the medspa industry and a celebrated entrepreneur. With over 15 years of experience, Ana has built a name for herself through her incredible...
How to Say “No” to a Medspa Client—With Compassion and Care
In the medspa world, it’s common for clients to request treatments they may not need, whether it’s the latest trend or just a bit more of what they’ve already received. As medspa professionals, your role is twofold: enhancing appearances and protecting your clients’...
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently reached out after being banned from Mailchimp, suspecting it was due to a promotional text about Botox. We won’t name names (your secrets are safe here!), but this story is a cautionary tale for all medspa owners. Getting banned from your...
How to Address Problem Employees in Your Medspa: A Science-Backed Approach
You thought you were building a dream team. You hired talented individuals, brought in team lunches, went to conferences, maybe took them out to blow off steam after busy days and ultimately created a welcoming work environment. But now, you’re walking on eggshells...
What Wellness and Longevity Treatments Should Your Medspa Add? A Guide for Every Level
One of my favorite things about AI (and there are a lot of them) is the rapid increase towards understanding more about the wellness and longevity of humans. The trend is not new, ancient civilations were obsessed with it, but AI has catapulted us in to the future at...
The Future of Beauty and Longevity is Coming to the U.S.
Medspas have been evolving rapidly, but have you noticed the shift toward something bigger? It’s no longer just about Botox and facials (though those will always have their place). The industry is moving toward a holistic vision of beauty, health, and longevity—and...
Top MedSpa Trends to Watch for in 2025
As the medspa industry evolves, staying ahead of the curve is essential for practitioners and business owners. 2025 promises exciting innovations and shifts in client preferences. Here are the top medspa trends to keep an eye on, along with tips for implementing them...
Allergan Aesthetics Announces Free Online Business Education Program for Aesthetic Practices
November 18, 2024 – IRVINE, CA – Allergan Aesthetics, an AbbVie company, has launched a new business education initiative designed to support the growth of aesthetic practices. The AMI Business Education program, now available on the AMI Online platform, offers free,...
Breaking Free from Key Person Dependency in Your Medspa
I recently found myself at the Neuroscience Educational Institute Global Conference in Colorado Springs. I'm no neuroscientist, but I was there because all the super-smart friends I somehow managed to make over the years were presenting. Meanwhile, me, the “businessy”...
How To Survive the Holidays: 7 Science-Backed Ways to Destress
The holidays can be wonderful and a little bit horrible too, especially for aestheticians and medspa owners who juggle client demands, business responsibilities, and family commitments. If you’re feeling overwhelmed, you’re not alone. Research by experts like Dr....
7 Best Gift Ideas for Aestheticians in 2024
The holidays are fast approaching, and finding the perfect gift for the aesthetician in your life is easier than ever in 2024. Aestheticians dedicate their time to helping others feel confident and beautiful, so why not treat them to something special that aligns with...
Why Medspas Should Embrace Wellness Services for Pre- and Post-Menopausal Women
Menopause is no longer a hush-hush topic—it’s a movement. Actually it has been dubbed The Menopause Moment, and it is about time. Women are embracing this life stage with openness and empowerment, and the wellness industry is taking notice. For medspa owners, this...
Navigating Advertising Compliance in the Medspa Industry: What You Need to Know
In light of recent FDA actions, including their warning to Merz Pharmaceuticals for a misleading Instagram ad, it’s essential for medspa owners to understand the basics of advertising compliance. As medspa services increasingly gain popularity, so does scrutiny from...
FDA Cautions Merz for Misleading Instagram Ad on Botox Competitor
The FDA recently issued a warning to Merz Pharmaceuticals over an Instagram advertisement promoting their Botox competitor, Xeomin. The ad drew attention for suggesting that Xeomin is free from additives and more "natural," implying a potential advantage over Botox....
How to Do Black Friday Right for Your Medspa: A Guide to Making the Most of the Season
With Black Friday coming up fast, medspas have a unique opportunity to attract both loyal clients and new faces looking for holiday self-care. And yes, as a medspa or aesthetic business you should have Black Friday sales! But it’s not just about filling the schedule;...
How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
For Medspa Mastery readers, Google's November 2024 Core Algorithm Update has significant implications for how your medspa or aesthetic clinic appears in search results. The update emphasizes genuine, user-centered content—especially useful for those aiming to improve...
Spotlight on Brandon Mullen: Founder of Aesthetic Practice Managers Group (APMG)
When I first met (or rather, saw) Brandon Mullen, he was delivering a powerful talk at the AmSpa 2023 conference. His insights into the unique challenges and responsibilities of practice managers resonated with me, so I reached out to connect. We discussed the need...
Top 10 RN and NP Aesthetic Injectors in the U.S – 2024
As 2024 comes to a close, it’s time to recognize some of the leading Registered Nurses (RNs) and Nurse Practitioners (NPs) who have set the standard in aesthetic injectables this year. In a field known for innovation and patient-focused care, these skilled...
Medspas are Trending Towards Offering Lab Work – Should You?
As the aesthetics industry keeps growing, medspas are evolving into all-in-one wellness retreats that combine beauty, health, and wellness into a smooth experience, and one exciting trend in this evolution is the addition of blood testing and lab services at medspas....
Latest Innovations in Hyperpigmentation Treatments from the Elevate-Derm Conference
The 5th Annual Elevate-Derm Conference just wrapped up in Scottsdale, and we’ve gathered some exciting takeaways for medspa owners and practitioners. These findings, shared on Dermatology Times by Dr. Suneel Chilukuri, MD, FAAD, FACMS, highlight emerging approaches in...
How to Maximize Botox Day Promotions for Your Medspa Clients: A Step-by-Step Guide
Promoting Botox Cosmetic Day effectively is a great way to promote trust and engagement with your clients... and increase bookings. Here’s a strategic, step-by-step plan to help your clients get excited for the big day and ensure they’re well-prepared to take...
Allergan Aesthetics Celebrates Botox Cosmetic Day 2024: Exclusive Offers and New Treatment Opportunities
As we approach the highly anticipated Botox Cosmetic Day 2024 on Wednesday, November 20, Allergan Aesthetics is excited to bring exclusive offers and updates to loyal customers. Botox Cosmetic Day marks the ideal time to explore Botox treatment options through the...
Top MedSpa Conferences in the US for 2025
Are you looking to expand your skills, network with industry leaders, and discover cutting-edge trends in aesthetics? The 2025 calendar is packed with must-attend conferences for medspa owners, injectors, and skincare specialists. But with so many options, how do you...
How to Break into the Medspa Industry: Top Job Sites and Networking Essentials
The medspa industry is flourishing, and so is the demand for skilled aesthetic professionals. If you're looking to build a career in this field, it takes more than a simple job application, you are going to have to be creative and determined. But, the need is out...
2024 Medspa Industry Insights: Where Does Your Business Stand?
In today’s competitive aesthetic industry, staying informed about key trends and benchmarks is crucial. The American Med Spa Association (AmSpa) recently released its comprehensive 2024 Medical Spa State of the Industry Report, providing valuable insights into how...
Beat the Winter Blues: Quick Tips to Tackle Seasonal Affective Disorder (SAD)
Winter is creeping in, which means medspa pros are often arriving and leaving work in the dark. Yup, it’s that season when sunshine feels like a rumor. (especially for those living in the Upper Left!) With shorter days and chilly nights, SAD—seasonal affective...
Black Particles Found in Weight Loss Shots: California Compounding Pharmacy Shutdown Sends Shockwaves Through Aesthetic Industry
Breaking News: FDA Investigation Reveals Major Safety Concerns In a dramatic turn of events that has stunned the medical aesthetics community, a California compounding pharmacy was forced to cease operations after FDA investigators discovered alarming safety...
Popular Science Says These Are The Best LED face masks of 2024
We may earn revenue from the products available on this page and participate in affiliate programs. Learn MoreAs we scroll through social media, it often feels like everyone is wearing, discussing, or endorsing the newest and most groundbreaking LED masks, which can...
CoverWell Enters Medical Spa Market with AmSpa Partnership
CoverWell, a new provider of procedure protection plans, has entered the medical spa industry through a partnership with the American Med Spa Association (AmSpa), where it will serve as a Platinum Vendor Affiliate. This development introduces a new type of financial...
Are You On Threads? The Social Media Site, Not The Face
You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...
Flycatcher Medspa: Revolutionizing Men’s Aesthetics in Spicewood, Texas
Flycatcher, a pioneering medical aesthetics practice exclusively for men, has officially opened its doors in Spicewood, Texas, offering a range of non-invasive, anti-aging treatments tailored to male clientele. A Male-Centric Approach to Aesthetics Recognizing the...
How to Ensure Your Medspa Website is Compliant
Compliance is more critical than ever for medspa websites. From cookie consent to data privacy, medspas must adhere to legal standards to ensure client trust and avoid potential fines. This guide covers the key compliance elements your medspa website needs, why they...
Guest Contributors
Become a Guest Contributor on MedSpa Mastery Are you passionate about the medspa industry and ready to share your expertise? MedSpa Mastery invites thought leaders, industry experts, and practitioners to contribute to our blog, reaching a growing audience of medspa...
How to Handle Bad Google Reviews
Getting a bad Google Review sucks, whether it is deserved or not the chances are (very high, see statistics below) that at some point handling bad Google reviews is a challenge every business owner faces. But I believe how you respond to a bad Google Review (and yes,...
Top AI Platforms for Aesthetic Businesses: Enhance Customer Experience with Virtual Try-Ons, Simulators, and More
The aesthetic industry is buzzing with advancements, and artificial intelligence (AI) is leading the charge. From virtual try-ons to personalized consultations, AI-powered platforms allow aesthetic businesses to elevate client experiences and streamline operations....
How to Become an Aesthetic Nurse: A Complete Guide to a Rewarding Career
Are you interested in combining healthcare expertise with the art of cosmetic treatments? If you're passionate about helping others achieve confidence in their natural beauty, a career in aesthetic nursing might be perfect for you. This detailed guide will walk you...
Aesthetic Nurse Salary Guide: State-by-State Comparison (2024)
Are you considering a career as an aesthetic nurse or wondering how your current salary compares to other states? This comprehensive guide breaks down aesthetic nurse salaries across the United States, helping you understand earning potential in this growing field....
Understanding the Legalities of Compounded Tirzepatide: What Medspas Need to Know
Published on November 1, 2024 As medspas increasingly incorporate weight loss treatments into their offerings, tirzepatide has emerged as a notable option. However, the legal landscape surrounding the compounding of this medication is complex and evolving. This...
Virtual Consultations: Why Every MedSpa Should Offer Them
Why Virtual Consultations Matter for MedSpas Virtual consultations have become a vital tool for medspas looking to stay competitive. By offering virtual consultations, medspa owners can reach clients who may not have easy access to in-person visits or who prefer the...
Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility
In today’s digital age, optimizing your medspa’s online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach...
Celebrate National Healthy Skin Month at Your Medspa
What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...
Biostimulants – The New Natural Solution for Long-Lasting Skin Rejuvenation
What Are Biostimulants, and Why Are They Growing in Popularity? As clients seek out alternatives to botox, biostimulants are gaining popularity for delivering natural-looking results that last. Unlike botox, which paralyzes muscles, biostimulants help the body...
Botox Resistance – How Medspas Can Adapt to Changing Client Needs
What is Botox Resistance, and Why Should Medspas Care? Botox is one of the most popular treatments for reducing wrinkles, but what happens when clients say it’s not working as well as it used to? This issue, known as botox resistance, is becoming more common and...
Top 6 Essential Strategies to Market Your MedSpa Successfully
Welcome to your comprehensive guide to medspa marketing! In today’s fast-paced, competitive industry, mastering your marketing efforts can make all the difference in attracting and retaining clients. Below, we dive deep into the essential marketing strategies for...
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
It’s no secret that the beauty and wellness industries are dominated by a universal desire: to look younger. Specifically, 10 years younger. From skincare routines to advanced medspa treatments, “how to look 10 years younger” is a question that constantly arises in...
Botox® Cosmetic Receives FDA Approval for Platysma Bands: What This Means for Your MedSpa Clients
In exciting news for aesthetic professionals, Botox® Cosmetic (onabotulinumtoxinA) has received FDA approval for treating moderate to severe vertical platysma bands. These vertical bands, often referred to as neck or jawline bands, can cause a noticeable aging effect,...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
AI Tools Every MedSpa Owner Should Be Using
As the medspa industry becomes more competitive, embracing technology—especially Artificial Intelligence (AI)—is no longer optional. AI tools can revolutionize how medspa owners operate their businesses, from improving client retention to automating marketing efforts....
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
How AI and Google Search Differ – The Future of Search Beyond SEO
Introduction: A Conversation with AI Recently, I engaged in a fascinating dialogue with ChatGPT—affectionately dubbed "Chad"—to explore the evolving landscape of search technology. As a medspa marketer and avid user of AI tools, I wanted to understand the fundamental...
How Google’s New AI-Organized Search Update Can Benefit Your MedSpa
Google recently rolled out a major update that uses AI to organize search results into more intuitive clusters, making it easier for users to find exactly what they need. This new structure allows users to explore related topics and subtopics in a more streamlined...
Digital Gift Cards for MedSpas: Boost Your Business Online
Gift cards are a powerful tool to boost sales and enhance customer engagement all year round. If you’re not offering branded, digital gift cards prominently on your website, you’re leaving money on the table!Why Digital Gift Cards Are Essential for Your Medspa...
LYMA Laser: What Medspa Professionals Need to Know
The LYMA Laser has been generating significant buzz in the beauty industry, and now it’s starting to appear on medspa websites as a product for sale. Whether this is through direct sales or affiliate links, it’s a trend that medspa professionals should be paying...
The Rise of Robots in the Medspa Industry: Innovations That Are Changing the Game
Isn't it amazing that we get to live in a time when AI and Robots are realistic parts of our discussions in business. I love it! And, while the medspa industry is no stranger to innovation, the integration of AI and robotics is taking beauty and wellness treatments to...
Why Your MedSpa Receptionist is Key to Success: Free Downloadable Phone Script Included!
As a medspa owner, one of the hardest parts of growing your business is learning to delegate—especially when it comes to answering the phone. When you're just starting out, the phone is your lifeline. Every call feels like a personal connection with a potential...
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
The aesthetics industry is rapidly changing, and while social media remains one of the most powerful tools for medspas to attract, educate, and retain clients, many practitioners still struggle with ineffective or "no" strategies that do more harm than good. In 2025,...
CareCredit vs. Cherry Financing: Which Is Right for Your MedSpa?
The Growing Need for Financing Options In today’s competitive aesthetic market, offering financing options is essential for medspas to cater to a broader range of clients. Two popular - and most common in medspas - financing solutions are CareCredit and Cherry...